How to set up discount promotions on eBay without losing money

Opening a store on eBay and offering product discounts is a common marketing tool that can help sellers attract more buyers and increase sales. However, how to set up discount promotions without losing money is a question that every eBay seller needs to consider. This article will combine the content of several articles to provide detailed guidance for sellers.

Calculate costs and set minimum selling price

Before setting any discounts, sellers need to accurately calculate the cost of each item, including purchase costs, shipping fees, eBay fees and other related fees. Understanding the actual cost of goods is the basis for formulating reasonable discounts. In addition, setting a minimum selling price is equally important. This prevents sellers from selling items below cost during promotions. The minimum selling price should be determined based on all cost factors to ensure no loss occurs.

Discount setting process

Log in to the seller account and enter the backend center

Sellers need to log in to their eBay account, enter the seller’s backend center, and find the Marketing Tools option in the left menu.

Create a discount event

Select Item Promotion under Marketing Tools and click Markdown Manager. Then select Create Sales to start the setup.

Set event details

Including but not limited to event title, start time, end time, discount range, etc. Sellers should flexibly adjust these parameters according to their own circumstances to ensure that they can both attract buyers and ensure profit margins.

Add products participating in the promotion

Sellers can filter products that need discounts by product category or price range. Once added, click Create Your Sale to complete the setup.

Continuous tracking and adjustment

During the discount event, sellers should pay close attention to changes in sales data, analyze which products are the most popular and when is the most appropriate time to end the event. Timely adjustment of strategies to adapt to changes in market demand is key.

Inventory management and customer interaction

Proper inventory management can not only reduce costs but also avoid slow-selling problems. At the same time, actively interacting with customers and providing quality customer service can also enhance customer loyalty.

Conclusion

Through the above steps, sellers can successfully implement discount promotions on eBay while ensuring that their own profitability is not affected. I hope the above information can help sellers achieve better results on eBay!