How to set up discount promotions on eBay and attract customers
Holding a successful marketing campaign on eBay can not only attract more customers to participate, but also increase product conversion rates and sales. This article will detail how to set up a discount promotion in your eBay store and provide some methods to attract customers to participate in the event.
How to set up eBay store discounts
Step 1: Log in to eBay Seller Center
First, you need to log in to your eBay seller account. If you don’t have an eBay seller account yet, you need to register one first. Once logged in, you’ll gain access to Seller Central, which is where you manage your store and promotions.
Step 2: Create Promotion
On the home page of Seller Central, you will see various options and tools. Among the options, find the tab called Marketing and click on it. Under the Marketing tab, you will find a section called Promotions. Click “Promotions” to enter the promotion management page.
Step 3: Set promotion type
On the promotion management page, you can choose to create a new promotion. First, choose the type of promotion you want to set up. eBay offers many types of promotions, including discounts, buy one get one free, free shipping, etc. Choose the type of promotion that fits your business goals.
Step 4: Select products for promotion
Once you select the promotion type, you need to select the products that will participate in the promotion. You can choose to set discounts for all items in your entire store, or just for specific items or categories. When selecting items, make sure they qualify for the promotion.
Step 5: Set discount rate
After selecting the products to participate in the promotion, you need to set the discount rate. The discount rate indicates how much a product is discounted. Depending on your business strategy, you can set different discount rates, but set them carefully to avoid losses.
Step 6: Configure other options
In addition to the discount rate, you can configure other options to customize your promotion. These options include promotion start and end times, promotion identification, applicable conditions, and more. Depending on your needs, configure these options to meet your promotional goals.
Step 7: Submit Promotion
After all settings are completed, you can click the “Submit” or “Save” button to save and submit the promotion to eBay for review. Once approved, the promotion will be displayed on eBay and buyers will be able to see and take advantage of the discount.
How to attract customers to participate in eBay activities
1. Create a sense of urgency
Create a sense of urgency through limited-time discounts, limited sales, etc., prompting customers to participate and purchase products as soon as possible, thereby stimulating purchase desire and increasing conversion rates.
2. Highlight the discounts
Clearly mark the discount intensity and discount amount on the event page and product description, so that customers can intuitively understand the savings and enhance purchasing confidence and satisfaction.
3. Provide quality customer service
Warm and thoughtful customer service can make customers feel the seller’s professionalism and sincerity. Actively respond to customer inquiries and questions, provide timely solutions and high-quality after-sales service, and establish good customer relationships.
4. Leverage social media platforms
Publish event information and coupon codes through social media to attract more potential customers’ attention and participation, while interacting with fans to increase event exposure and popularity.
5. Innovative marketing methods
Try to hold sweepstakes, group purchases, launch customized products, etc. to attract more attention and increase event participation and sales.
By implementing the above strategies and techniques, eBay sellers can attract more customers to participate in activities, increase sales conversion rates and sales, and establish good customer relationships.