eBay sales skills: best match sorting principles, communication strategies and product pricing methods

In online sales, product exposure and buyers’ purchasing decisions are two core issues. In order to help sellers increase sales, we can analyze the eBay platform’s best matching sorting principles, communication skills with buyers, and product pricing methods.

1. eBay Best Match Sorting Principles

Best Match is eBay’s default product sorting standard, designed to help buyers find the products they need from trusted sellers. It is crucial for sellers to understand this mechanism in order to get better placement in search results.

The ranking basis for best matches mainly includes:

1. Product Relevance: How well the titles and descriptions of the products you offer match what buyers are searching for.
2. Product Price: Products that are reasonably priced and competitive are more likely to receive higher exposure.
3. Freight Level: Reasonable freight settings have a direct impact on buyers’ purchasing psychology.
4. Seller Transaction Record: Contains Detailed Seller Rating (DSR), which has an important impact on the seller’s reputation and closing rate.
5. Recent Sales: The higher the sales volume of a fixed-price product, the higher it will rank in the search results.

It is important to note that auction items will receive a ranking boost near the end, which helps facilitate transactions.

2. Principles of communication with buyers

Good communication is crucial for cross-border transactions. Sellers need to respond to buyer inquiries promptly and professionally to enhance buyers’ trust and desire to purchase.

1. Take every inquiry seriously

Whether it is a high-priced product or a product with simple functions, sellers should take every buyer’s inquiry seriously, which can increase the possibility of closing a deal.

2. Notes on details

In the process of replying, you should pay attention to the following points:

• Correct spelling of buyer’s name: This is basic respect for the buyer.
• Title choices: Use “Dear” or “Hi” appropriately to build intimacy.
• Use of greetings: Depending on the relationship with the buyer, the occasional use of greetings can bring you closer.
• Content layout: The language should be concise and clear, put important information at the front, and avoid being lengthy.

3. Sincerity and attitude

It is important to maintain a sincere and professional attitude. When interacting with buyers, maintain an equal communication method to ensure that both parties feel respected, thus promoting the success of the transaction.

3. Principles and methods of product pricing

Product pricing directly affects store operations and sales, and reasonable pricing can increase the attractiveness of products.

1. Pricing principles

When setting prices, sellers need to balance costs and profits, not too high or too low. Pricing should take into account various expenses, such as store opening fees, listing fees, and shipping costs. Use the “8080” rule to help ensure balance with costs.

2. Pricing method

• Low-price competition method: Lower the prices of some goods in a timely manner to attract purchases, but this should not be used for a long time.
• Total cost pricing method: Ensure that a certain profit can be obtained after deducting costs and maintain positive returns.
• Competition-oriented pricing method: Set a relatively competitive price based on the prices of similar goods on the market.
• Demand-oriented pricing method: Understand consumer psychology and set prices within a reasonable range to attract buyers’ interest and trust.

In short, successful eBay sales require comprehensive consideration of product sorting, effective communication, and reasonable pricing strategies. Sellers can flexibly apply the above principles and methods according to their own circumstances.