Detailed explanation of the entire eBay seller certification process

1. Overview of eBay seller certification

As a world-renowned cross-border e-commerce platform, eBay has specially established a seller certification mechanism in order to protect the interests of buyers and sellers. Seller certification can not only improve the seller’s credibility, but also bring more business opportunities to the seller.

2. Register an account

1. Create an account

  • Steps: Visit the eBay official website, click the “Register” or “Multinational Seller Verification” option in the navigation bar, select “Create eBay Account”, and select China as the registration region.

2. Fill in the information

  • Requirements: Fill in the seller’s relevant information truly and effectively to ensure the authenticity and security of the transaction.

3. Authentication method

  • Credit Card Verification: A valid international credit card is required to verify identity.
  • Mobile phone number authentication: Select China SMS mobile phone text message authentication, which is applicable to China Mobile and China Unicom numbers.

4. Activate account

  • Method: eBay will send an email to the seller’s registered email address. Check the email and click the activation account link.

3. Submit certification information

1. Necessary documents

  • Credit card statement or confirmation slip: Provide paper statements for the past three months, which must include the seller’s name and address information.
  • Utility, Gas Bill: Provide a bill sent by a utility company, including the seller’s name and address.
  • Mobile phone bill: Provide the bill sent by the communications department, which must include the seller’s name, address and consumption amount.
  • Government Residence Certificate: Submit proof of residence in Shanghai or Shenzhen.

4. Certification types and processes

1. Authentication type

  • Impression Certification: To display corporate or brand image, company information, trademark registration certificate, etc. are required.
  • Merchant Certification: To verify the identity of the entity and the legality of the operation, a business license, tax registration certificate, etc. are required.
  • PowerSeller Certification: For sellers with outstanding sales performance, they need to meet certain sales and evaluation indicators.

2. Application process

  • Log in account: Enter the Seller Center page.
  • Select the certification type: such as impression certification, merchant certification or PowerSeller certification.
  • Submit information and documents: Provide appropriate information based on the selected certification type.
  • Waiting for review: After submitting the application, wait for eBay review.

5. Tips for successful certification

  • Provide complete and accurate information: Make sure the information is consistent with the business entity.
  • Keep Good Records: Maintain good sales and service records.
  • Timely communication and feedback: Respond to eBay’s requirements in a timely manner.
  • Improve product display quality: Ensure product images are clear and descriptions are detailed and accurate.

6. Certification duration and product upload

1. Authentication duration

  • Time: After submitting the application, the review time generally does not exceed 48 hours.

2. Product upload steps

  • Log in to the seller’s backend: Click the “sell” button to create a product.
  • Select Product Category: Choose the right category to get accurate traffic.
  • Add product pictures: Upload four pictures, one main picture and three detail pictures.
  • Fill in the price and logistics information: Set the price according to the cost, and clarify the logistics and return and exchange policies.

7. Video authentication

1. Prepare materials

  • ID: Same as the store owner.
  • Common addresses: No hard requirements.
  • Landline number: Just be able to contact the seller.
  • Mobile phone number: Keep it open.

2. Video authentication steps

  • Check camera: Make sure it’s working properly.
  • Enter information: Fill in ID card and other relevant information.
  • Record a video: Follow the prompts to complete a series of actions.
  • Verify video: Submit after confirming it is correct.
  • Keep your phone open: Wait for review results.

Conclusion

Through the above steps, sellers can successfully complete the eBay certification process and establish a trustworthy brand image on the platform.