Detailed explanation of eBay platform transaction features and promotion strategies

Since its establishment in 1999, the eBay platform has not only become one of the world’s largest online trading communities, but also provides buyers and sellers with a variety of promotional methods. This article will comprehensively introduce eBay’s transaction characteristics and its unique promotion strategies.

eBay transaction features

1. The main transaction entities are natural persons

The main user groups of eBay are individuals, individual industrial and commercial households or small industrial and commercial enterprises. These users usually register as natural persons to facilitate rapid transactions.

2. Wide range of products

The products on eBay cover many fields such as home life, computer networks, communication equipment, etc., among which consumer goods account for a large proportion, including second-hand goods and new products.

3. Large daily transaction volume

Although the average transaction amount is small, eBay’s quarterly transaction total reaches billions of dollars, demonstrating its strong ability to serve ordinary small and medium-sized users.

4. Wide coverage

eBay’s cross-border transactions focus on collectibles, clothing and accessories. Its web pages are spread across many countries around the world, with millions of web page views every day.

5. Diversified pricing methods

In order to meet the needs of different users, eBay provides a variety of pricing methods such as bidding without reserve price, bidding with reserve price, and fixed price selling.

eBay promotion strategy and discount rules

Develop a discount promotion strategy

• Clear profit margins: Sellers should formulate discount strategies based on actual conditions, such as full discount activities or fixed-amount discount coupons.
• Clear inventory: Slow-moving goods can be sold at discounts, while sales can be increased through combination sales and other methods.
• Active promotion: Promote promotional activities through on-site messages, social media and other channels to increase the visibility of the event.

eBay discount stacking rules

• Promotional discount: Buyers enter a promotional code at checkout to receive the offer.
• Store discount: Some sellers set discounts in their stores, and buyers directly enjoy the discounted price.
• Coupon: eBay will send coupons to registered users, enter the coupon code to get additional discounts.

Promotion Tools

• Markdown Manager: Sellers can easily add discounts to a group of products to improve search rankings for discounted items.
• Promoted Listings: Increase the visibility of products in searches and charge advertising fees after successful sales.
• Deals & events: Sellers have the opportunity to participate in various promotional activities organized by eBay to enhance brand awareness.

eBay site promotion methods [[11]

• Promotional placement: After setting up promotional placement, the product will be displayed on the search results page and marked with “sponsored” mark.
• Brand advertising: Designed specifically for brand products, providing high-quality delivery solutions to enhance advertising effects.
• Promote Listings: Use PL ads to seize home page rankings and increase market share.
• CPC headline advertising: Focus on vertical seller traffic to improve advertising effectiveness.

How to post promotional products [[12]

• Choose the right products: Give priority to products with a larger inventory for promotion.
• Set advertising rate: Deduct proportionally based on the transaction price, usually 1% to 20%.
• Monitor data performance: Monitor the advertising performance of promotional products in real time to provide reference for subsequent optimization.

Through the above methods, sellers can not only increase store exposure, but also attract more buyers to pay attention and participate in purchases, thereby increasing sales.