How eBay sellers can improve product rankings and listings: a comprehensive guide
On the eBay platform, sellers who want to obtain a higher product ranking and increase the number of listings need to understand and use a series of strategies. This article will combine information on “best match” algorithm adjustments, seller number distribution, and how to increase the number of listings to help sellers better operate their stores.
Methods to improve product ranking
In order to rank your products at the top of the search results, sellers can take the following steps:
- Focus on Customer Satisfaction: A high-quality Detailed Seller Rating Score (DSR) helps improve product rankings and gain more exposure.
- Set competitive prices: Product prices (including shipping costs) must be reasonable. Excessive shipping costs will affect product rankings.
- Provide free shipping service: Choosing free shipping service can improve the position of the product and help improve the Shipping score in DSR.
- Optimize product titles and descriptions: Make full use of the 80-character title length, add commonly used keywords and relevant details, and improve search relevance.
- Build “Recent Sales”: Use the “30 Days Online for Multiple Listings” option and make sure your items automatically come back online every 30 days.
- Diversified sales models: Try to combine fixed price and auction methods to find the sales combination that best suits your business.
Distribution of number of global sellers
Sellers on eBay are all over the world. According to the latest statistics, the top 1,000 sellers in the world mainly come from the following countries:
- China
- UK
- United States
- Germany
- Australia
- Hong Kong Special Administrative Region
- Malaysia
- Singapore
- Thailand
- Italy
Although US sites have the largest number of sellers, the number of Chinese sellers has grown significantly in recent years and has become the main force driving cross-border sales growth.
How individual sellers can increase the number of listings
For individual sellers who want to increase the number of products in their store, you can apply through the following steps:
- Log in to your eBay account and enter the “My eBay” page;
- Click “My Sales Record”;
- Select “Application to relax sales quota” and continue;
- Complete personal information verification, including recording a short video;
- Waiting for the review results, and maintaining a good Feedback record during this period.
After completing the above process, sellers will usually receive feedback on video certification within 3 to 5 working days. If additional materials are required, eBay’s request should be responded to in a timely manner.
Through the above methods, whether it is improving product rankings or increasing the number of listings, it can effectively help eBay sellers expand their business scale.