What is eBay? And analysis of its advantages

eBay is a website that allows people around the world to sell, auction and shop goods online. It was founded by eBay Group in September 1995 in Silicon Valley, California, USA. As a leader in the global commerce and payment industry, eBay Group’s business covers the online trading platform eBay, the online payment tool PayPal, and the provision of retail channels and digital marketing for global enterprises. Convenient eBayEnterprise.

Features of eBay platform

The eBay platform is an online shopping and auction website for global consumers. In 2017, the total merchandise transaction volume reached US$88.4 billion, and the net revenue was US$9.567 billion, an increase of 7% compared with US$8.979 billion in 2016. %. eBay registration is free and charges are low. It has a huge customer base, covering local sites in 40 countries around the world, with 338 million registered users and 276 million online customers.

Sales method on eBay platform

eBay provides sellers with three flexible sales methods, namely auction, fixed price and a combination of auction and fixed price. The auction method is a common sales form. It is sold through bidding, and the one with the highest final price wins; the fixed price method is to put the goods on the shelves in a fixed price way, so that buyers can quickly complete the purchase; and the comprehensive method of auction plus fixed price It allows sellers to set a minimum starting price and an ideal “guaranteed price” at the same time.

eBay China

In order to better help Chinese sellers conduct cross-border transactions on the eBay platform, eBay has established a China portal site through which Chinese sellers can sell their goods around the world. eBay China’s main businesses include export foreign trade, import domestic trade and technology research and development, providing Chinese sellers with a series of cross-border transaction services, including online foreign trade solutions provided by PayPal.

eBay’s requirements for sellers

eBay has strict requirements for sellers, pays attention to the quality of goods, and the market competition is fierce. Platform rules tend to protect the interests of buyers. For new sellers, the advantage of eBay is that the entry barrier is low. You only need to simply register an eBay account to start foreign trade sales around the world.

The advantages of eBay

eBay has a large number of online stores, updates millions of product information every day, and realizes the safe circulation of tens of billions of dollars through PayPal. Facing the vast multinational market, eBay has demonstrated its unparalleled advantages:

• Low threshold: Just register an eBay account and you can easily start foreign trade sales on various sites around the world.
• High profits: eBay covers consumers in more than 190 countries and regions. Sellers can contact end consumers through its global C2C platform, reducing intermediate links and increasing profit margins.
• Convenient payment: Use PayPal online payment tool to support transactions in 26 currencies to ensure the safety and convenience of foreign trade payments.
• Flexible sales methods: Provides a variety of sales models for sellers to choose from, such as auction, fixed price and a combination of the two, increasing the selectivity of buyers and sellers.

To sum up, eBay not only provides a broad shopping platform for global consumers, but also creates a highly flexible and competitive market environment for sellers.