Detailed explanation of eBay platform operation strategy: dual perspectives of products and stores

When discussing the operation strategy of the eBay platform, we can start from two dimensions: the product perspective and the store perspective. This article aims to comprehensively analyze the strategies in these two aspects and help sellers better understand and apply them.

Product perspective

The eBay platform’s product sales methods are mainly divided into three forms: auction, fixed price and comprehensive sales.

Auction

As eBay’s most distinctive sales model, auctions allow sellers to set the starting price and online time of goods. When the auction comes to an end, eBay will improve the search ranking of the item to attract the attention of more potential buyers, thereby increasing the chance of a transaction. Suitable for selling products that are highly unique, scarce in the market and difficult to determine accurate value.

One price

The fixed-price model is suitable for products with large inventory and where stable profits are expected. This method allows the product to be online for up to 30 days, increasing its exposure and sales possibilities.

Comprehensive sales

Comprehensive sales combine the advantages of auctions and fixed prices, allowing you to set a starting price and a fixed selling price at the same time. This method not only improves the sales flexibility of goods, but also increases the probability of transaction.

Store angle

From a store operation perspective, you need to focus on buyer marketing, establish a good reputation, and strive to become a Power Seller.

Carry out buyer marketing

For high-frequency purchases such as daily consumer goods, maintaining relationships with old customers is crucial. Sellers can share valuable content or hold promotional activities through social media channels to enhance user stickiness; at the same time, they can actively follow up after the transaction is completed to ensure customer satisfaction.

Create a reputable account

The reputation of the seller is directly related to the trust of the buyer. Specific measures include selling at low prices initially to quickly accumulate positive reviews; ensuring fast delivery and providing tracking services; strictly checking product quality to avoid negative reviews; and always maintaining good communication with customers.

Become a Power Seller

Becoming a Power Seller means gaining recognition from the platform, which can help significantly increase sales. To this end, sellers need to maintain a high level of service quality for a long time. The specific standards are as follows:

• Continuously maintain more than 98% positive reviews;
• Sold more than 100 items in the past year and the total amount was no less than $1,000;
• Have at least 90 days of active store history;
• Comply with all eBay rules.

Through the above analysis, it can be seen that whether it is choosing the appropriate product sales strategy or optimizing the store management process, it is an indispensable part of successfully operating an eBay store. I hope this article can provide a useful reference for sellers who are currently or will be doing business on eBay.