Some users cannot tell the difference between Tiktok Shopping and Tiktok Shop. This article explains the difference between the two in detail.
Tiktok Shopping, also known as the yellow cart, can be understood as a function button. When users watch videos or live broadcasts, they can directly click the yellow cart button on the current page to view product details, add to the shopping cart or buy directly, which is mainly a manifestation of immediacy.
Tiktok Shop includes a shopping cart function, and sellers can directly insert product links in short videos and live broadcasts. In addition, TikTok Shop also has a background management function, which can directly set product listings and order tracking. In addition, it comes with an affiliate marketing entrance, and sellers can set marketing methods and find Internet celebrities to distribute and bring goods. When Internet celebrities withdraw cash, Tiktok only charges a 2% handling fee
Tiktok Shopping
It is a set of products that integrate solutions, specific functions and advertising tools. It can more comprehensively empower brand owners and companies to better reach consumers.
The difference between the Indonesian and British TikTok stores is that Tiktok Shopping is only responsible for front-end traffic diversion, product synchronization and traffic data tracking, while the back-end links such as payment collection, product management, logistics and delivery are all handled by partners.
① Video yellow cart, add the yellow cart button to the video page by publishing a video.
② Live yellow cart, brands can interact with users through real-time live broadcasts and directly share products by sending product links.
③ Provide users with personalized and targeted product advertisements based on user preferences.
④ Customized and sliding product cards can be placed in information flow video ads.
TikTok Shop
is an e-commerce tool platform launched by Tiktok. It can help sellers better complete the entire closed loop of e-commerce sales on Tiktok.
1. Embed a shopping cart into Tiktok;
This is the function that everyone has been thinking about. It can be realized after opening a store. It is the most comprehensive store shopping cart.
2. It has complete store backend functions, supporting product listing, marketing, and order tracking;
Sellers do not need independent website building experience, they can easily complete the listing, decoration, and marketing settings by operating the mouse. Although there are not many functions at present, it can free sellers from the store and focus on content marketing.
3. Afiliate Marketing
For many cross-border sellers, the biggest difficulty in operating Tiktok is the lack of video shooting and production capabilities, as well as the reserve of live broadcast talents. Tiktok Shop has its own affiliate marketing entrance. Sellers can set up three marketing methods: “targeted plan”, “open plan”, and “store plan” to let the talents on Tiktok help bring goods and get commissions.
The above content is about the difference between Tiktok Shopping and Tiktok Shop. Merchants operating Tiktok should distinguish the difference between the two in a timely manner to avoid misunderstandings that affect operations.