How to create an effective listing on eBay: a comprehensive guide from product information to logistics details

Creating a successful Listing on eBay is a systematic project, involving the setting of product information, sales information, logistics information and other aspects. This article will detail how to create an eBay listing that attracts buyers and improves sales efficiency step by step.

Create product information

Log in to the Listing page

First, go to the eBay homepage and click the “Sell” link in the upper right corner. Enter the product name and click “Start Selling”, then select the appropriate product category. If you are not sure which category a product belongs to, you can enter the product’s keywords in the search box and click the “Find Categories” button to select the category most relevant to your product.

Edit Title

Use the most accurate keywords in the title to describe your product. The item title can be entered with up to 80 characters. These 80 characters should be used as much as possible to introduce the characteristics of the item to buyers, and try to include multiple highly relevant item search keywords so that buyers can understand the importance of the item. While providing information, it also increases the search volume and pageviews of item keywords to drive sales.

Edit Category classification settings

Select or modify an appropriate category to publish on the listing page. When selecting categories, be sure to choose the category that is closest to and most suitable for the product. Wrong category selection may reduce the exposure of the product.

Edit Variations product properties

Edit product attributes as needed, such as color, quantity, specifications, etc. Note that some product attributes may not support multi-attribute listings.

Edit UPC Universal Product Code

Fill in the correct UPC code information. If it cannot be provided, select “Does not apply”.

Fill in product status Condition

Clearly indicate the condition of the product (new, factory refurbished, second-hand, etc.). If you choose brand new, you must ensure that the product is unused and the packaging meets retail standards.

Add Photos

Upload up to 12 free window photos, with the first one as the main image. If you find that the order is wrong after uploading, you can adjust it by dragging.

Fill in the Item specific item attributes

Completely fill in the item attribute information to provide buyers with more details, such as brand, number, size, color, etc.

Fill in the item description

Edit item descriptions in Standard or HTML mode to make sure the information is accurate and engaging.

Create sales information

Set Format sales method

Choose the appropriate listing method: “Auction”, “Fixed Price” or a combination of both.

Set Duration online duration

Select the appropriate online time according to your needs, such as 3 days, 5 days, 7 days, 10 days, 30 days or GTC mode.

Set Price item price

Set a reasonable starting price or fixed price, and consider whether to set a guaranteed minimum price.

Set the sellable quantity of Quantity items

If you use the “Auction” method, you can only auction one item; use the “Lots” function to sell multiple items at one time.

Set Payment optionsPayment method

Choose an appropriate payment policy and make sure to pay with PayPal.

Create logistics information

Set Return options return options

Accept returns and set return conditions, such as return time, freight bearer, etc.

Set domestic shipping details

Set the shipping method (fixed, regional, large, local delivery) and select a shipping service.

Set International shipping details

Select the destination country and region, and set specific logistics services and fees.

Set Item location item location

Enter the country, city and province where the item is located.

After completing the above steps, check the listing fee, preview and modify, and finally click “list item” to publish your product.

The above is the complete process of creating eBay Listing, I hope it will be helpful to you!