Ozon merges the products that merchants have created in the past and new products into one card for easier management and improved user experience. This move allows users to view all relevant product information on the same page, avoiding confusion and duplication. This article will introduce how Ozon merges the products that merchants have created in the past and new products? And what are the advantages of merging product cards?
How to merge previously created products with new products?
Manual merge-Click “Product Price” → “Product List” in turn to display the products on the page and merge them into the same card. If there are no errors, the products will be merged within 24 hours.
Automatic merge-If the products have common characteristics, the system will add these products to the same card. If the product characteristics are different from other prices on the card, the system will remove them from the card.
You can merge products of the same model with different characteristics: such as size, color or capacity. When products are merged into one card, their reviews are also merged into one card. In this way:
Buyers are more convenient to choose products, so they often buy multiple variations or multiple combination packages of products.
Products with a large number of reviews will be promoted in the search results.
Buyers can read reviews for all product combinations on the same card. The more reviews, the higher the trust of the buyer in the product, so the greater the chance of adding the product to the shopping cart and purchasing it.
Advantages of merging product cards:
The same product can present different product specifications (color, size, etc.) at the same time.
Merging product cards can combine product reviews, and getting more positive reviews will improve product search rankings
Merging product cards (taking T-shirts as an example)
Find the label bar product in the account personal center, enter the add product page and complete the data filling.
Each product has a unique product code (name), and then add color, model, etc. For example, the T-shirt “T-shrit-100” product has two sizes, 50 and 52. Each size must be assigned a unique product code: T-shrit-50 and T-shrit-52, which are filled in when adding products.
The last column of the merged product card is the “Combine in one card” channel, and the content filled in here needs to be consistent. If one style is filled in with “Sun-100” and the other style is “Sun-100_2”, these two styles will have independent product information pages.
< p>If the colors of the merged products are different, pictures of different colors are required when submitting product pictures. Because the products are merged, the pictures will also be merged into some (the products will show color options, not all submitted products will be merged)
If the product does not want to be merged into the product card, just change the content of “Merge into product card” to different.
If the merged product card information has been filled in as required, but it still does not show success, you can ask customer service for help at this time, and copy the filled merged product card information directly to the customer service. However, if it is an OZON background technology problem, the official customer service will help verify the merged product card.