Shopee, Southeast Asia’s preferred e-commerce platform, has seen record-breaking orders, up about 300% from last year’s Ramadan peak, and doubled its platform traffic. At the same time, high-quality domestic products continue to sell well in Southeast Asia, with excellent performance, and Ramadan orders have increased 10 times from last year’s peak, proving that Shopee is the first choice for Chinese cross-border merchants in Southeast Asia and Taiwan.
As the peak season approaches in the second half of the year, Shopee will continue to help more brands and sellers seize the $100 billion business opportunity in Southeast Asia through high-quality one-stop cross-border solutions and full-process support such as logistics, payment, language, and operational incubation.
During the peak shopping period of Ramadan, the top five cross-border sales in China were baby clothes, beauty, mobile phones and accessories, fashion accessories, and women’s clothing. It is worth noting that Ramadan is the biggest festival for Muslims, and local people are also accustomed to buying gifts and new items for family and friends. Therefore, children’s clothing, LED children’s shoes, and children’s clothing have become the top of the cross-border hot sales list. Electronic products such as mobile phones and smart watches are deeply loved by young consumers, and the overall transaction volume has increased significantly. Fashion products such as accessories, beauty and women’s clothing remain in high demand, accounting for more than half of the top 10 sales.
In order to support a large number of sellers to achieve orders, Shopee not only offers a variety of discounts for the entire category of goods, but also promotes strong drainage benefits, such as free shipping discounts and Zhang Yiyuan Gold Award, which successfully attracted user participation and made Shopee the strongest drainage system platform during Ramadan.
Shopee ranked first in the overall score of the JAKPAT e-commerce Ramadan TV advertising survey. As the preferred e-commerce platform in Southeast Asia, Shopee is committed to promoting the export of domestic high-quality goods to Hainan. During Ramadan, Shopee began to cooperate with high-quality brands to create the most powerful festival promotion. The shop will start Ramadan in mid-May for 45 days. In China, Ramadan is as important as the Spring Festival. Last year, Ramadan sales were five times higher than usual. This year, the epidemic will greatly increase online shopping consumption, and a wave of benefits is coming.