How to become an Amazon Platinum Seller? Master these conditions and techniques!

In the Amazon market, seller level is an important indicator of seller performance. Seller level not only affects the seller’s reputation in the market, but also affects its sales performance and profits. This article will detail the Platinum Seller in the Seller Level and how to become a Platinum Seller.

Requirements for becoming an Amazon Platinum Seller

Becoming an Amazon Platinum seller requires meeting the following conditions:

1. The seller account must be a Professional Seller Account.
2. Sales must be US$300,000 or higher (in European markets, sales must be €250,000 or higher) within the past 12 months.
3. The order return rate must be less than 1% in the past 12 months.
4. The average seller review score in the past 12 months must be 97% or higher.
5. Sold at least 2,000 items in the past 12 months and maintains a good customer service and order management record.
6. Must maintain a positive feedback rating of at least 98%.

If a seller sells products in multiple Amazon marketplaces at the same time, they need to meet the above conditions in each marketplace to become a Platinum seller.

Advantages of Amazon Platinum Sellers

Becoming an Amazon Platinum seller can enjoy the following advantages:

1. Dedicated sales consultants: Amazon will assign dedicated sales consultants to platinum sellers to help them optimize sales strategies and improve sales efficiency.
2. Higher product display weight: Platinum sellers’ products will receive higher display weight in search results, making their products easier to find for buyers.
3. Higher sales cap: The sales cap for Amazon Platinum sellers will be increased accordingly, giving them more room for development.
4. More sales and analysis tools: Platinum sellers have free access to more sales and analysis tools to help them better manage sales and analyze business data.
5. More advertising and promotion opportunities: Amazon will provide more advertising and promotion opportunities to platinum sellers to help them increase sales and brand exposure.

How to become an Amazon Platinum Seller?

To become an Amazon platinum seller, you first need to become a professional account, and then meet the conditions for becoming a platinum seller by increasing sales, reducing return rates, and increasing the average seller evaluation score.

In addition to meeting conditions naturally, sellers can also increase their sales and reviews in the following ways:

1. Optimize product information and descriptions to improve product quality and service levels.
2. Use the advertising and promotional tools provided by Amazon to increase product exposure and sales.
3. Maintain good customer relationships and respond to buyers’ inquiries and complaints in a timely manner.
4. Pay attention to managing your own inventory and orders, processing orders in a timely manner and ensuring on-time delivery.
5. Actively participate in Amazon’s promotions and sales activities to increase sales and transaction volume.
6. If sellers want to simplify logistics and warehousing problems by participating in Amazon’s FBA program, they should give this option priority.

In short, to become an Amazon platinum seller, you need to meet certain conditions, and you also need to improve your sales and reviews by optimizing your products and services. Becoming a platinum seller can enjoy more services and advantages provided by Amazon, helping sellers improve sales efficiency and business levels. If you are a seller on the Amazon platform, it is recommended to meet the conditions for becoming a platinum seller as much as possible to gain more advantages and opportunities.