Analysis on the Necessity and Advantages of Independent IP Operations for Amazon Sellers

Against the backdrop of increasingly fierce competition in China’s e-commerce industry, many sellers have chosen to join Amazon, the cross-border e-commerce giant. However, for novice sellers, the complexity of operating procedures often leads to store safety issues. Therefore, whether sellers need to use independent IP for operations when opening a store has become a topic worthy of attention.

The importance of independent IP for Amazon account operation

The primary reason for using an independent IP for Amazon account operations is to reduce the risk of the account being associated. Amazon strictly restricts the same seller from opening multiple stores on the same platform. If it is determined to be multiple accounts under the same IP, the store may be closed. The use of independent IP can effectively prevent different accounts from logging in under the same IP, thus reducing the risk of account association.

Potential risks of floating IP

For many sellers, using a floating IP provided by a service provider is a common option. However, this IP will change as the router is restarted, which brings security risks that cannot be ignored. When multiple Amazon accounts use the same IP in the same office environment, the associated risks will be exacerbated. Although many sellers have not encountered account suspension when operating multiple stores, this does not mean that floating IP does not bring potential security threats.

Management advantages of independent IP

The advantage of independent IP lies not only in security, but also in the convenience of daily store management. For sellers who need to work in different locations, independent IP provides the possibility of localized management. If the security of the IP cannot be confirmed, the seller’s normal login and store management in different locations will be restricted.

Taken together, the use of independent IP is of great significance for ensuring Amazon account security, reducing associated risks, and improving management efficiency. I hope the above information can help sellers better operate and manage their stores.