OZON platform merchants can gain more exposure and traffic by optimizing titles. This article shares the OZON platform product title filling specifications and how to optimize OZON platform product titles.
OZON platform title filling specifications:
(1) The title starts with a capital letter.
(2) The title should be consistent with the product being sold.
(3) The title name should not exceed 255 characters.
(4) The title cannot have spaces and the type of product must be written (e.g., toys, wooden cabinets, mobile phones, trash cans).
(5) You can use Russian, English, numbers and their symbols: . , : ; ( ) – / & “, but you cannot use question marks and exclamation marks (if these two symbols are in the title).
(6) You cannot include these keywords: “discount”, “big discount”, “only today”, “product price”, “best, unique product”.
Product titles on the Ozon platform are divided into two methods: automatic naming and manual naming.
1. Automatic naming: According to mandatory standards, the structure is: category + brand + model + product features. Be sure to highlight the core keywords, with a maximum of 200 characters.
2. Manual naming: Merchants can set product names, there is no mandatory format requirement, but they must still meet the following standards:
Include product category and brand.
Start with a capital letter.
It can include foreign languages, but foreign languages cannot be used entirely.
It can include numbers and symbols: . , : ; ( ) – / & “;
No repeated words, interrupting spaces or redundant information (including advertisements).
Correct product titles are particularly important to ensure that the meaning is smooth, without errors and illegal content, in order to obtain approval and improve search rankings. Standardized titles attract more customers, because search results and product category pages only show the first part of the title, so it contains the most important information.
Referring to other Ozon product titles, merchants can write unique titles according to their own circumstances, and do not copy directly to avoid approval problems.
Correct product titles on the Ozon platform can increase exposure, temptation and sales, making merchants’ products stand out in search results and win more buyers’ attention. Therefore, optimizing titles is an important part of increasing Ozon sales. Merchants must pay attention to every character to ensure that the title effectively attracts the target group.