How to write an Amazon review request email efficiently and use the AMZFinder tool to improve the efficiency of applying for review
On Amazon’s platform, obtaining user reviews is a long-term and important task for sellers. However, most buyers don’t take the initiative to write reviews. Therefore, sellers need to take proactive measures and send review emails to buyers, requesting them to leave feedback on the product.
Basic rules for writing review emails
1. Avoid direct requests for positive reviews
Amazon stipulates that sellers are not allowed to guide buyers to leave only positive reviews. Therefore, when writing a review request email, avoid using suggestive language, such as “If you like the product, please leave us a good review” or “Please give us a 5-star review”. Sellers should remain neutral and encourage buyers to share any type of feedback.
2. Cannot contain any introductory language
Words that encourage buyers to hold specific opinions about the product cannot be included in the email, such as “Tell us why you like this product” or “Please list 5 things you like about this product.” Such content may be considered review manipulation.
3. Do not request reviews from buyers who have already received discounts
Reviews left by customers who purchase with discounts or coupons may affect Amazon’s determination of the seller, so sellers cannot require such buyers to leave reviews for products.
4. Pay attention to email content and links
Review request emails should not contain referral links or upsell information. Instead, focus on guiding buyers to leave reviews. Sellers can provide instructions for using the product or precautions to improve the buyer’s experience and thereby increase their satisfaction with the product.
5. Grasp the sending time
A valid email should be sent after the buyer has received the item and started using it. Sending emails within an appropriate window of time after receipt will help increase the likelihood that buyers will leave feedback.
Examples of optimizing email content
When writing a review request email, there are some practical tips you can use to enhance the customer experience. For example, you can include information on how to use your product.
Email Subject: 5 Frosting Tips to Improve Your Breakfast, Lunch and Dinner
Dear [Buyer Name],
Thank you for purchasing our [item name]. We know you can't wait to get started! Here are some tips to help you use your new products:
- Use a star-shaped nozzle to enhance the appearance of egg decorations.
- Create fun shapes for breakfast pancakes or French toast.
If you have any questions during use, please feel free to contact us! We look forward to your product reviews so that more buyers can understand your experience.
Best wishes,
[Seller Name]
In this way, sellers not only express their gratitude to buyers, but also provide value to them while subtly guiding buyers to leave reviews.
Use the AMZFinder tool to automatically request email reviews
As market competition intensifies, it is particularly important to use tools to improve work efficiency. AMZFinder is a powerful email sending tool that can help sellers optimize the review request process:
- Automated email sending: Sellers only need to set rules, and the tool will automatically send emails, saving time.
- Multi-language email templates: The system has built-in proven high-conversion email templates, supports multiple markets, and sellers can customize the content.
- Invoice management: Generate and send invoices with one click, freeing sellers’ hands.
- Review request email record management: Provide daily review request email sending records to facilitate sellers to track review status.
In short, following the above rules and combining it with tools such as AMZFinder will help improve the efficiency of Amazon sellers’ review collection, thereby standing out in a highly competitive market.