Amazon Brand Registration: How to report follow-up sales, protect your own rights and respond to malicious attacks

As one of the world’s largest e-commerce platforms, Amazon provides broad sales channels for many brand merchants. However, the problem that comes with it is the phenomenon of follow-up, that is, other sellers sell the same or similar products to your brand without authorization. In order to safeguard the legitimate rights and interests and market competitiveness of your own brand, it is crucial to understand how to report and sell on Amazon after brand registration. At the same time, malicious attacks are also a serious challenge for Amazon sellers, which may lead to damaged sales, damaged brand reputation and even economic losses. Faced with this situation, sellers need to take proactive measures to protect their interests and business.

Understand the phenomenon of follow-up and its impact

Following refers to other sellers selling the same or similar products to your brand without authorization, which seriously infringes on the rights and market position of the brand. Co-selling will not only lead to a decrease in sales and profits, but may also damage the brand image and reputation, causing confusion and confusion for consumers. Therefore, it is very important to detect the phenomenon of selling as early as possible and take corresponding reporting measures.

Collect evidence and verify the selling behavior

Before reporting a copycat, you need to collect evidence to prove that the copycat is selling your brand’s products without authorization. The following are some commonly used evidence collection methods:

1. Screenshot: Take a screenshot of the page where the reseller sells your product on the Amazon platform, and make sure there is enough information on the page to show his reselling behavior.
2. Packaging Marking: Keep your product’s packaging markings and unique identification to prove that other sellers are selling the same or similar products without authorization.
3. Order records: Save your order records, including order number, purchase date and other information, in order to verify whether the follow-up seller sold the same product during the same time period when you made the sale.

Report copycat behavior through the Amazon platform

Once you have collected enough evidence, you can report the selling through the Amazon platform. Here are some steps to report selling:

1. Log in to your Amazon Seller Center account and enter the Amazon seller support page.
2. In the “Help” or “Contact Us” options, select “Report Violation” or a similar option.
3. On the report page, describe the behavior of the follower in detail and attach the evidence collected. Make sure to provide clear time, date, product information, and description of the infringement.
4. After submitting the report, Amazon will review your report and take appropriate measures to deal with the selling behavior. Usually, Amazon will require sellers to provide relevant authorization documents or certificates to verify their legitimacy.

Strategies to protect your own brand rights

In addition to reporting copycat behavior, you can also adopt other strategies to protect your brand rights:

1. Establish brand registration and brand filing: Ensure that your brand is officially recognized and protected through Amazon’s brand registration and filing process.
2. Strengthen intellectual property protection: Apply for trademarks, patents and other intellectual property rights to provide legal protection for your brand.
3. Maintain good supply chain relationships: Establish long-term cooperative relationships with reliable suppliers to ensure the controllability and quality stability of the supply chain and reduce the possibility of follow-up sales.
4. Enhance product packaging and logos: Design unique packaging and logos to make your products easier to identify in the market and reduce the chance of follow-up sales.
5. Regular monitoring and monitoring: Regularly check the product list on the Amazon platform to detect any selling behavior and take timely action.

Establish security measures

First of all, Amazon sellers need to establish effective security measures to protect their accounts and information. This includes setting strong passwords, enabling two-factor authentication, changing passwords regularly, and more. In addition, sellers should regularly check account activity and orders to detect any abnormalities in a timely manner. At the same time, it is crucial to keep your computer and network environment secure.

Seeking support from Amazon

If Amazon sellers suffer malicious attacks, they should immediately seek support and help from the Amazon platform. Amazon provides special reporting and complaint channels through which sellers can report malicious attacks to the platform and provide relevant evidence and information. Amazon will investigate the complaint and take appropriate measures to protect the rights of sellers.

Communicate effectively with buyers

When faced with malicious attacks, effective communication with buyers is crucial. Sellers can contact buyers via order messages or emails to explain the situation and offer solutions. Maintain a professional and courteous attitude, proactively seek solutions to problems, and ensure buyers receive satisfactory answers. Through proactive communication, sellers have the opportunity to restore consumer trust and reputation.

Strengthen brand management and rights protection awareness

In the face of malicious attacks, Amazon sellers should strengthen their brand management and rights protection awareness. Building a good brand reputation takes time and effort, and sellers should focus on product quality, excellent customer service, and active marketing. In addition, sellers can register their own brands, strengthen intellectual property protection, and take timely legal measures against infringements. Protecting your brand image and rights is crucial to dealing with malicious attacks.

Monitor and analyze attack behavior

Amazon sellers should actively monitor and analyze the behavior of malicious attacks in order to take countermeasures in a timely manner. Using professional security monitoring tools and services, sellers can track and record the source, method and frequency of attacks. By analyzing attack behavior, sellers can understand the attacker’s methods and motivations and take corresponding defensive measures.

Continuous improvement and preventive measures

Finally, Amazon sellers need to continue improving and taking preventive measures to prevent future malicious attacks. Regularly updating and strengthening security measures, strengthening employee security training and awareness, and regularly assessing and repairing potential vulnerabilities are all important steps to prevent malicious attacks. Through continuous improvements and preventive measures, sellers can improve their security and resistance to attacks.

In short, when operating a brand business on the Amazon platform, staying vigilant and taking timely measures will help ensure your brand’s long-term success and sustainable development in the market.