Detailed explanation of the correlation between Amazon A9 algorithm and Listing

How to rank at the top of Amazon’s search rankings has always been a concern for most sellers. This topic is of course inseparable from the Amazon A9 algorithm. The core purpose of the A9 algorithm is to optimize Amazon’s display ranking.

Competitive ranking has always been mentioned, whether it is Google’s search engine optimizers, Amazon advertising optimizers or Amazon operators, their work will involve Amazon ranking. Because rankings represent traffic and orders in a sense.

Many people often talk about Amazon ranking and Google SEO ranking, but there are essential differences between them. Let’s look at it from the following aspects:

• User base: Amazon’s user base is people who are determined to buy. Google users may not necessarily have such strong purchase intentions.
• Optimization method: Amazon optimizes from the perspective of customer experience, pictures, keywords, and descriptions. Google optimization is based on links.
• Content: Amazon’s content can better capture users’ pain points and stimulate their desire to buy. Google’s optimization emphasizes that original content can be ranked.

Therefore, from the above three perspectives, Amazon’s search optimization is different from ordinary Google SEO, but they are all keyword-based search optimization.

The correlation between A9 algorithm and Listing

The A9 algorithm covers a wide range of aspects. Next, let’s take a look at its impact on the relevance of Listing:

1. Title

First of all, the title should contain our product name or core product words, such as shoes. The entire title should be centered around the core word. In addition, there must be not only core product words, but also long-tail words related to the title layout, such as running shoes, tennis shoes, and walking shoes as shown in the figure below.

2. Five-point description

The role of the five-point description is to show the core purchasing point of the product, how it differs from other products, and to resolve customer concerns, thereby promoting consumption. Therefore, our five-point description should also revolve around the product and cannot be separated from the product itself.

3. Category

Categories are product classifications. When listing a product, you need to check for the correct classification, which will affect search results as a relevant factor. Additionally, choosing the wrong category can affect our account weight, from delisting to titles.

4. Keywords

Amazon’s keywords are very similar to the Meta keywords of regular search engine SEO in the past. Keywords can be edited and written directly in the background. There is no need to write the singular and plural numbers twice, you only need to write one. Make full use of keyword spaces and don’t waste them.

The above is the correlation between the Amazon A9 algorithm and Listing. I hope it will be helpful to you.