Deeply dig into Amazon category selection methods and strategies

In the field of e-commerce, especially on the Amazon platform, product selection is a crucial task. Through systematic research and analysis, sellers can gradually develop a strong interest in specific products and categories. With the accumulation of experience, sellers will gradually become more professional in products, categories, and industries. At this time, they can use the “category in-depth mining method” to select products.

Principles of category deep mining method

Sellers who successfully use the deep category mining method need to have patience and firm belief. Once you decide to delve into a certain category, sellers must concentrate and not be distracted by the hot-selling products that appear on the platform. Chasing hot spots often leads to the dispersion of product selection and hinders in-depth exploration of categories. Therefore, sellers need to maintain the attitude of “weak water is worth three thousand, only take one scoop to drink”.

Although the market capacity of certain categories may be limited, as long as you can focus and maintain an in-depth understanding of it, you can achieve profitability and accumulate experience through the development of a category. The key is to become a “specialized and sophisticated” seller and improve your professionalism in the category, making it easier to discover potential market demand and high-profit products.

Steps to dig deeper

1. Consult suppliers: Sellers should consult suppliers, not only to understand professional knowledge, but also to inquire about large-volume, high-quality products on the market, as well as the latest products on the market. Search these products on the platform, evaluate them based on competitive product reviews, and select products with good sales and profit potential as part of the product selection pool.

2. Radial search: Conduct further searches around the products currently on sale. You can focus on competitor products, related products, complementary products, etc. Through in-depth analysis of related products under the category, you can discover more potential products.

3. Platform verification: Based on the selected products, use websites such as 1688 to screen products, and put these products on the Amazon platform for verification. Evaluation criteria include the number of search results, price, number of reviews, and star ratings to determine whether these products have sales potential.

4. Risk Prevention: For products included in the selection pool, sellers should consult the source website supplier to confirm whether the product is at risk of infringement and whether it is in stock. After finalizing the product, the seller should also purchase samples from multiple suppliers to compare various factors such as product quality, price, packaging, weight and service.

Through the above steps, sellers can deeply discover products with market demand and profit value in specific categories, and achieve more stable market operations.