In the process of operating Tiktok, the importance of product selection is well known. This article conducts a detailed analysis of the precautions in Tiktok product selection.
1. Market capacity
How many people will become the audience of the product? Tiktok’s main audience is Generation Z and Millennials, so you must pay attention to user portraits when selecting products.
2. Monopoly situation
The product may not be an original ordinary product, so you must consider whether your product is already in the red ocean stage. If so, are the supply chain and price ahead of competitors?
3. Size category ranking
Category ranking affects the market demand of sellers.
4. Category review
Tiktok’s category review is very strict. Be careful not to sell goods in taboo categories to avoid being blocked.
5. Dangerous goods, sensitive goods
6. Infringement
7. Seasonality
Refer to the local climate and temperature. It is best for novices to avoid inventory pressure.
Opinions when creating a live streaming account or analyzing competitors:
1. Visual presentation
The first impression is very important. Pay attention to the background of the homepage, keep the avatar intuitive and beautiful, and the video clear and unified; if you have opened a Tiktok Shop, you should also pay attention to whether the main picture of the product is neat. It is recommended to use a unified white product picture.
2. Personal profile
The personal profile highlights the category of goods sold. If you do a live broadcast, it is best to start at a fixed time period to cultivate customer habits and stickiness.
3. Tags
Tags determine the video exposure rate to a certain extent. It is recommended to add: product tags, popular live streaming tags.
4. Price
Although Tiktok wins with content, unlike traditional e-commerce platforms, price will still be a problem to promote orders. It is best to set prices based on the characteristics of the source of goods, competing products, and the platform market. If the price is too high, millennial friends will buy more based on their own interests.
5. Details page
The product details page is the last link before the user places an order. Remember to check the details of the product, such as whether the content is attractive enough, whether the layout is beautiful, and whether the pictures on the page are as clear as possible to catch the customer’s attention and stimulate the desire to buy.
The above content is about the precautions in Tiktok product selection. It is recommended that novice sellers pay special attention to it, so as to help everyone operate each step in a targeted manner in subsequent product sales.