Efficient rules for Amazon team operations and personal growth: a deep understanding of cross-border e-commerce

Understand the cognitive blind spots in Amazon’s business

For many companies, cross-border e-commerce platforms such as Amazon are full of beautiful imaginations. However, after a deeper understanding, you will find that there are several common cognitive blind spots.

1. Amazon is not a panacea

Under the influence of the epidemic in 2020, B2B businesses are facing severe challenges, and many companies hope to turn around with the help of Amazon, the B2C platform. However, many businesses mistakenly believe that Amazon is the “panacea” for their sales woes. In fact, Amazon is just a key sales channel, and companies should not regard it as a sales tool that they rely entirely on, because the failure rate of Amazon business is not low.

2. Listing does not necessarily mean placing an order

Some people mistakenly believe that just having a product on the shelf will generate sales. In the past, this idea may have been true before 2013, but now in 2021, sellers must spend more energy on product selection and product management. Simply putting it on the shelves does not guarantee sales. Investment and management are equally important.

3. Forget the fantasy of getting rich overnight

While some successful Amazon startup stories do exist, the probability of them happening is decreasing year by year. Sellers should treat this platform rationally and treat it as a normal business operation that requires investment of time and money. Success is often built on sustained effort, not chance.

4. The importance of cross-departmental cooperation

Many companies that are new to Amazon often believe that the operations department can complete sales tasks independently. In fact, Amazon has strict requirements on all aspects, and all departments involved in product quality and service need to collaborate. The CEO of the company needs to make overall arrangements to ensure the long-term sustainable development of Amazon’s business.

Personal development and career choices

1. Industry status and options

Cross-border e-commerce is an area full of opportunities, but you need to have a clear understanding before entering the industry. It is worth noting that before deciding to enter the industry, you may wish to consider “working for half a year” to help identify your own shortcomings. Whether you are looking for a job or starting a business, it is a wise choice to start with the position first.

2. Shenzhen: a gathering place for Amazon sellers

Shenzhen City can be called the core of China’s Amazon sellers. According to customs data, it performs well in cross-border e-commerce. In 2017, Shenzhen’s total import and export volume ranked first in the country, and its cross-border e-commerce transaction volume continued to grow, making it a hot spot for job seekers looking for excellent companies. Shenzhen not only has rich e-commerce experience and high-quality talents, but is also the best place to improve Amazon’s operational capabilities.

By understanding Amazon’s operating rules and personal growth paths, relevant companies and practitioners can stand out in the increasingly competitive cross-border e-commerce market and achieve greater success.