Three levels of Amazon operations: efficient transformation, process management and problem-solving capabilities
In Amazon platform operations, growing from a novice to an excellent operator is the goal that every operator strives for. According to Wang Guowei’s three-level realm theory, the career growth of Amazon operating personnel can also be divided into three levels.
The first level: operational refinement
The first level is reflected in the refinement of operations. For every excellent operator, it is crucial to master the ability and quality of refined operations. In the early days of Amazon’s global store opening, many sellers rose rapidly with traffic dividends. However, as market competition intensifies, traffic acquisition becomes increasingly difficult. How to improve traffic utilization through refined operations has become a core issue of widespread concern.
The core of refined operations lies in maximizing conversion efficiency. During the operation, every step needs to be refined to ensure that the traffic conversion rate can be improved. For example, in advertising operations, through data analysis, advertising sales reports are obtained. Operators can increase bidding during peak periods and moderately reduce bidding during off-peak periods, thereby optimizing the conversion of advertising traffic and demonstrating the best practice of refined operations. .
Second level: model processization
After entering the second level, the goal of operators should be to streamline the model. A mature Amazon operations team usually has a complete set of standardized processes and management systems for product creation. Managers effectively guide team members to operate new products according to this process to achieve a high success rate of operations.
Setting process not only includes perfect operating standards, but also focuses on refined operation of each link, thereby improving the overall success rate. Even if some operations personnel have average abilities, they can still achieve a success rate of 50% to 60% through the established process. Therefore, finding and developing this patterned operating process is the key to improving team efficiency.
The third level: problem-solving ability
The third level is the ultimate goal that operations need to pursue, emphasizing the ability of operators to analyze and solve problems. This perspective enables operations personnel to find core capabilities in complex operations and form a complete capability system. Effective problem solvers are able to address not only small operational details but also major challenges to the company’s direction.
The process of problem solving can be summarized as three steps: “clarify the problem – collect information – assemble the answer”. The first is problem analysis, which requires operators to effectively separate information and grasp the core essence; the next is information retrieval, ensuring that comprehensive and effective information is obtained within the appropriate scope and channels; the last is answer combination, using a reasonable way to organize the answers to Verify priority. This approach enables operations staff to increase productivity and ensure teams remain competitive despite challenges.
In the process of Amazon operations, continuous learning and practice will help operators continuously improve their refined management processes, process models and problem-solving capabilities, so as to remain invincible in the increasingly fierce market competition.