How do Amazon merchants accurately select products to seize the blue ocean market
On the Amazon platform, the importance of product selection is widely considered to be “seven points for product selection and three points for operation.” Choosing the right product that meets market demand can not only easily trigger orders, but also provide support for subsequent operations. Save a lot of energy. This article aims to integrate the essence of the two articles to help Amazon sellers better understand the importance of product selection and specific operation steps.
Why do Amazon merchants need to pay attention to product selection?
From the perspective of market role relationships, successful product selection can achieve a win-win situation among suppliers, customers and product selectors. At the same time, from the perspective of user needs, product selection should meet the actual needs of users. Although certain products such as daily household products, clothing and electronic products are in huge demand, the market competition is also fierce, so it is particularly important to find blue ocean markets that are not yet saturated and have potential.
How to select products on Amazon?
1. Analysis of user needs and pain points
Solving the problems or dissatisfactions (i.e. pain points) encountered by users during use is an effective means to increase sales. In addition, in-depth understanding of user interests and the development of new products based on this can not only promote sales growth, but also help enhance user stickiness and brand loyalty.
2. Blue ocean market research
Discover the opportunity gaps that exist in the market, which may be due to insufficient features of existing products, an underexploited market, or the advantages of your own marketing strategy. By carefully analyzing user feedback information, room for improvement can be identified and new, more competitive products can be developed.
3. Use social media platforms for inspiration
Hot products often appear on social media platforms such as Instagram, YouTube, Pinterest and Facebook. Sellers can get inspiration from them and provide more basis for their product selection decisions.
4. Domestic cross-border e-commerce platform reference
Browsing domestic independent websites such as Dx.com, Tomtop, Banggood, Everbuying, TinyDeal, etc. can help sellers broaden their horizons and discover potential business opportunities.
5. Notes
- Avoid choosing products that are fragile or easily damaged: such as glass products, complex electronic equipment, etc.
- Be cautious with seasonal products: Although such products have strong demand in the short term, they lack sustainability.
- Avoid entering areas that are difficult to innovate: Highly standardized products such as USB flash drives tend to have lower profit margins.
Blue ocean market product selection steps
- Determine the product categories of interest: This is the basis for product selection.
- Analyze outstanding competing products in secondary categories: Conduct in-depth research on their various indicators.
- Select niche areas that meet market needs: Find potential sub-markets in the selected categories.
- Develop improvement plans based on product features: Combine user feedback to clarify future product development directions.
- Evaluate whether your own resources are suitable: including support in finance, logistics, supply chain, etc.
Conclusion
As the Amazon market continues to expand, competition is becoming increasingly fierce. To succeed in this challenging environment, you need to constantly learn new knowledge and improve your professional skills in order to stand out from many competitors. I hope the above content can provide useful guidance for you who are exploring the Amazon blue ocean market.