Coping with the problem of imitating brands on the Amazon platform and building brand store strategies

On the Amazon platform, selling brands has become a major problem faced by many sellers. This article aims to discuss how to effectively deal with this challenge based on relevant experience sharing, and on this basis, propose methods for building brand stores.

Strategies for dealing with follow-up sales

Initial action: Contact the seller

When encountering problems with follow-up sales, you should first contact the seller directly and express your position by sending a warning letter to ask it to stop the infringement. If the initial warning is ineffective, a strategy of multiple warnings should be considered to show determination.

Test purchase

Sellers can use virtual accounts to conduct test purchases to confirm whether the other party is actually selling counterfeit products. Once confirmed, you can complain to Amazon to prompt the platform to take measures.

Change supplier

Suppliers may be an important source of follow-up sales during the new product period. At this time, it becomes necessary to consider changing suppliers, especially when the follow-up price is much lower than the normal selling price.

Product differentiation

If you do not want to change suppliers, you can perform special processing on the first batch of goods, such as repackaging, adding accessories or brand logos, etc., to make the product more unique.

Registered Brand and Transparency Plan

In the long run, registering your own brand and applying to join the Amazon Transparency Program are effective ways to prevent follow-up sales. Although brand registration alone cannot completely eliminate follow-up sales, using it in conjunction with a transparency plan can greatly reduce the probability of such incidents.

Pay close attention to the product page

Regularly check product descriptions, pictures and other information to ensure that they are correct and have not been tampered with, which helps maintain brand image consistency.

Seek professional help

During the application process of brand registration and transparency plan, seeking the assistance of professional lawyers or consultants can ensure a smooth process and enhance the anti-follow-up effect.

Cooperation Alliance

Joining forces with other brand owners to fight against copycats and speaking out together can attract more attention and support.

How to build a brand store

Initial stage of branding

• Design brand logo, brochures, hang tags and other materials;
• Create products with market potential and control the quality of the supply chain;
• Establish the first batch of brand user base.

Mid-term branding

• Accurately target target consumer groups;
• Strengthen product quality and customer service;
• Consolidate market position and image.

Later stage of branding

• Use social media (such as Facebook) to attract traffic independently;
• Build an independent website to broaden sales channels.

To sum up, in the face of the increasingly serious problem of follow-up sales on the Amazon platform, sellers not only need to flexibly use a variety of strategies to deal with it, but also gradually build their own brands in long-term operations, so as to survive in the fiercely competitive e-commerce environment. Occupy a favorable position.