Detailed explanation of Amazon FBA first shipment quantity strategy

For many novice cross-border e-commerce sellers, they face many challenges when shipping to Amazon’s Fulfillment by Amazon (FBA) warehouse for the first time. Proper first-ship quantity not only ensures good inventory management, but also maximizes profits and meets customer demand.

The importance of Amazon FBA’s first shipment

The first shipment is an important step for cross-border e-commerce sellers to understand product market demand and establish a good inventory management process. Specifically, its importance is reflected in the following aspects:

• Assess demand: By observing sales performance and market feedback, sellers can better plan future inventory management and replenishment plans.
• Promotion: The first shipment is usually combined with a promotion, and a reasonable shipment quantity can ensure sufficient inventory during the event.
• Customer Satisfaction: The timeliness and accuracy of the first shipment directly affects customer satisfaction.

Develop a reasonable shipping quantity strategy

Sales Forecast

Make reasonable forecasts of product sales based on market research, historical sales data and trends. At the same time, seasonal factors, market demand and competition conditions also need to be considered in order to achieve more accurate sales estimates.

Starting inventory

Determine appropriate starting inventory based on sales forecasts and desired inventory conversion cycles. At the same time, supply chain stability and delivery time also need to be taken into consideration.

Amazon FBA requirements

Sellers need to understand the specific requirements and restrictions of Amazon FBA, such as inventory limits, shipment labels, packaging requirements, etc., to ensure that the first shipment quantity does not exceed the specified limit.

Fund flow

Properly plan capital investment to avoid capital shortages and inventory backlogs caused by first shipments.

Replenishment plan

Develop a scientific and reasonable replenishment plan based on the sales performance and market feedback after the first shipment.

Additional considerations

• Multiple suppliers: If you use multiple suppliers, you need to balance the proportion of inventory from each source during the first shipment.
• Quality Control: Strict quality testing is carried out before shipment to ensure that the quality of the goods passes the standard.
• Transportation plan: Choose a reliable transportation method to ensure the safe and timely delivery of goods.

Shipping method

• Direct express delivery: Suitable for fast delivery of small quantities, but you need to pay attention to customs clearance issues.
• FBA sea freight first leg: Suitable for large-volume transportation, but it takes a long time.
• Overseas Warehouse Allocation: More flexible, suitable for sales through multiple channels.

What to do if Amazon ships limited shipments

To address the issue of Amazon’s limited shipments, the following measures can be taken:

• Increase product sales rate;
• Use Amazon’s official logistics AGL and apply to increase storage capacity;
• Consider technical means to break through limitations.

In short, by comprehensively considering all the above factors, cross-border e-commerce sellers can formulate a more scientific and reasonable first delivery strategy, thereby promoting the healthy development of their own business.