OZON ads are mainly divided into search ads and template ads. Generally speaking, template ads have a large amount of traffic, which is relatively extensive, and the cost will be relatively high. Let’s take a look at what OZON template ads are? What is the OZON template ad setting process?
What is OZON template ad?
OZON template ad is a tool that allows merchants to promote their products in more than 12 different display locations on the OZON website and application. The system will automatically select standards to facilitate buyers who are interested in purchasing products to see the quotes of their products. The final display position of the product is determined by the rate set by the merchant.
For products measured by template ads, if the overall conversion effect is good, search ads can be further opened to obtain more accurate traffic; products with poor measurement effects will stop losses immediately, giving other new products more funds and time.
OZON template ad setting process:
When creating an advertising campaign, merchants need to set the following points:
1. Advertising campaign name
This is set according to the merchant’s habit of managing advertising, such as according to product categories and time periods.
2. Payment method
Pay by display and pay by click. Generally speaking, testing new products is paid by display, that is, by exposure.
3. Automatic strategy
Automatic strategy can be turned on and off. After the platform is opened, merchants do not need to manually track and change bids. The system will automatically track and change bids. It is recommended that novice merchants choose the automatic strategy to be turned on.
4. Automatically add new products
It is recommended to turn this off. Merchants can manually select products they think are good to add to template ads, especially merchants with a large number of products. Under the same promotion cost, they can test a few products more purposefully, which can measure the potential of new products faster.
5. Start date and budget
Generally speaking, you can start on the same day, and the daily budget should be at least 550 rubles.
After creation, merchants can enter the template ad list page and select products directly. After adding, turn on the button switch in the upper left corner of the page, and the ad will be turned on. If the merchant wants to close this ad, he can close it directly here, so that the ad will become inactive.
For new products, template ads and search ads can be opened at the same time, so that traffic can be obtained faster, data can be obtained quickly, and the potential of products can be tested.
Merchants can control the final display position of the product according to the set rate. By using OZON template ads, merchants can quickly obtain wider traffic and high exposure, increase product awareness and sales potential, and are particularly suitable for promoting new products.
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