How to check Amazon sellers’ return rate, reviews, monthly sales and other key indicators

Amazon sellers need to pay attention to a variety of key indicators during operations to ensure their sales performance and customer satisfaction. Here’s a detailed guide on how to check Amazon seller return rates, product reviews, monthly sales, and other relevant information.

1. Check the return rate

The return rate of a product is very important. An excessively high return rate may affect sales authority.

• Check the average return rate of the Amazon backend category: Log in to the Amazon backend, select “Growth” > “Select Compass” > “Category Analysis”, and look for category keywords to obtain information.
• Check returns: Find the “Manage Amazon Logistics Returns” button in “Inventory – Inventory Planning” to view the return list and detailed indicators. This information can be used to understand the reason and time for return.
• Calculate return rate: Calculated through the formula Return rate = number of returns/sales volume. If the return rate exceeds the market category average or 10%, you need to focus on sales strategy and product quality.

2. View product reviews and praise rates

Reviews are a key factor in increasing product sales. Here’s how to view reviews:

• View via product page: Find the “Buyer Reviews” section on the product’s detail page.
• Amazon Seller Backend: Brand registered sellers can view and manage product reviews through the “Brand Panel”.
• Third-party tools: You can also obtain evaluation information using third-party tools such as Jungle Scout.

Calculate positive rating

Amazon’s review scoring calculation method has changed, including multiple factors, such as whether the review has a VP logo, time, word count, etc., which affect the weight of the review.

3. Check the monthly sales volume of the store

Understanding product sales dynamics is extremely important to optimizing operations.

• Third-Party Software: There are many third-party tools that can be used to quickly view sales data, but be careful about their accuracy.
• Buyer Account View Inventory: Estimate sales volume by observing daily inventory on different dates.
• Use the Sellers Daily App: This app helps track sales in real time.

4. View store views and clicks

Product exposure is directly related to sales.

• Via Amazon Seller Central: Log in and select Inventory > Inventory Reports to view the number of views for a specific product.
• With Business Reports: Select the Detailed Page Sales and Traffic report to see the number of clicks for each product.
• Use third-party tools: such as Helium 10, AMZScout, etc. to provide more comprehensive data analysis.

5. Other important indicators

View seller account

Seller ID is a symbol of cross-border e-commerce identity. After logging into Amazon Seller Center, you can easily find the seller ID through account information.

Check FBA logistics

Sellers can check whether FBA orders have arrived through the phone, the Internet, and the Amazon APP to ensure that the inventory is updated in a timely manner.

The above methods can help Amazon sellers fully understand their own operating conditions, including return rates, product reviews, sales volume, etc., so as to further optimize sales strategies and improve performance. If you still have questions about Amazon seller management, you can consult relevant literature or consult professionals for more detailed information and help.