Reasons and countermeasures for lack of exposure of new products in Amazon advertising

When promoting new products on the Amazon platform, sellers may encounter insufficient ad exposure. This will not only affect the promotion effect of the product, but also may lead to a low return on advertising investment. Based on the information provided in two articles, the following is a summary of the reasons why new products lack exposure in Amazon advertising and the corresponding countermeasures.

Reasons for insufficient ad exposure

1. Insufficient ad running time

Amazon Advertising takes a certain amount of time to accumulate data, and if the ad runs for too short a time, it may not achieve the expected exposure. Sellers need to be patient, keep running ads and make adjustments based on data.

2. Bid is too low

The bid of the ad determines its placement. If the bid is set too low, the ad may not appear in the first few positions of the search results page, thus reducing the chance of exposure. A modest increase in bids can help improve this situation.

3. Improper keyword selection

Improper keyword selection may prevent your ads from being displayed in relevant search results. Therefore, it is crucial to choose keywords that are highly relevant to your product.

4. Insufficient optimization of listing information

If the product display information on Amazon (such as title, description, pictures, etc.) is not optimized properly, it may affect the product’s rating by the Amazon A9 algorithm, thereby reducing the chance of advertising exposure.

5. Product demand is low

Some products may have difficulty gaining sufficient exposure due to low market demand. When selecting products, sellers should first conduct market research to ensure that the selected products have high potential demand.

6. The product is not popular

For products that are not popular in the market, even if they are advertised, their exposure rate may be very low. Small and medium-sized sellers usually choose products that are neither too popular nor too popular to sell.

7. Ad settings error

Wrong advertising settings, such as improper keyword matching or incorrect keyword selection, will affect advertising effectiveness.

Countermeasures

• Raise your bid: Make sure your bid is no lower than Amazon’s recommended price.
• Optimize keywords: By analyzing previously used keywords, recombine hot words for testing.
• Improve your Listings: Make your titles, descriptions, and images more attractive, and make sure you include relevant keywords.
• In-depth research: Avoid products with low market acceptance.

Through the above methods, sellers can better understand how to improve the effectiveness of Amazon advertising, thereby increasing product exposure and sales opportunities.

The above information is synthesized from three reference articles, aiming to help sellers understand the reasons behind Amazon’s insufficient advertising exposure and how to effectively deal with these problems.