Amazon Mall Lighting Product Uploading and Description Guidelines: Key Measures to Improve Buyers’ Shopping Experience

When selling lighting products, such as lamps, wall sconces, and ceiling fans, on Amazon.com, it is extremely important to ensure that product information is accurate, clear, and consistent. How to display products not only affects buyers’ purchasing decisions, but also affects the exposure and sales of the products. Here are key guidelines on how to effectively upload and describe lighting products.

Key points of product characteristics

On your product’s detail page, it’s important to highlight five key features. These characteristics may include: size, age appropriateness, ideal conditions of use, skill level, ingredient content, and country of origin. In order to ensure that buyers can intuitively understand product information, the following are suggestions for writing key points of features:

• Each bullet point should begin with a capital letter
• Keep it simple, use short sentences, no need for final punctuation
• Avoid promotion, pricing and shipping information
• Use a consistent order to make it easier for buyers to compare items

Product name and description

The product name should be concise and clear, including brand, model, size, resolution and other relevant characteristics. Standardized product name formats such as: brand, model, size, solution, refresh rate, etc. Product descriptions need to detail the features and uses of the product, and should avoid mentioning other brand names, and do not include price or promotional information that may change.

Example name format

• Samsung UN48H6350 48-inch 1080p 120Hz Smart LED TV
• LG 55LA9700 55-inch 4K Ultra HD 240 Hz 3D Smart LED TV

Image Upload Guide

Product pictures are an important basis for buyers to evaluate products. You can upload up to 13 images per product, and make sure the images are clear and at least 1000×1000 pixels in size to support scaling. Images should be named ASIN.pt##.jpg or ASIN.pt##.tiff. The best image types include:

• Product picture at 45 degree angle on the right
• White background, product should occupy at least 80% of the screen

Improve readability

To improve the readability of your product list, follow these suggestions:

• Use Arabic numerals for all numbers
• Use semicolons to separate short sentences in feature bullets
• Spell out the unit, such as inches, etc.

Maintaining consistent expression and style will help enhance the buyer’s shopping experience and increase the chance that your products will be searched. With clear product information and professional image presentation, your products can better attract potential buyers, thereby increasing sales.