Detailed explanation of Amazon marketing strategies: graphic marketing, coupons, on-site advertising and year-round promotions
Amazon graphic marketing analysis
Amazon graphic marketing refers to combining pictures and text in the marketing process to enhance the attractiveness of product descriptions. Brand owners can use the EBC (Enhanced Brand Content) tool to change the description of the brand’s ASIN to improve visitors’ understanding and purchase intention.
Benefits of graphic marketing
- Easy to understand: The combination of pictures and text makes product information more intuitive, easier for consumers to digest, and helps increase sales.
- Attractive: Well-chosen images can quickly catch visitors’ attention, thereby increasing conversion rates.
- Comprehensive display: Through the comprehensive use of text and pictures, product characteristics can be displayed in an all-round way to help customers make purchasing decisions.
Creation steps
- Select EBC in ad download.
- Enter the SKU of the relevant ASIN and complete the image and text design.
- Save and submit, waiting for review.
- Click Edit to confirm the details.
Amazon paid marketing methods
Amazon’s paid marketing mainly includes product promotion, brand promotion and Amazon affiliate.
Product promotion
Product promotion uses keywords to match user searches and accurately display products. The setup process involves keyword selection, budget setting, and ad placement.
Brand promotion
Brand promotion focuses more on improving the brand image and increasing brand awareness by displaying the brand logo and related products.
Amazon Alliance
Affiliate marketing allows sellers to earn commissions by directing customers to Amazon to purchase products through external links.
Amazon Seller Coupon Usage Guide
Coupons are one of the commonly used promotional tools for Amazon sellers. Correct use can effectively promote sales growth.
Creation and management
After logging in to the seller account, select “Create Promotion” under the “Promotion” tab and set parameters such as the coupon name, discount method, and amount.
Usage scenarios
Coupons can be applied to product pages or promoted through advertising or social media. It can also be distributed during specific holidays such as Thanksgiving and Christmas.
Effect analysis
Use the “Promotion Management” function to track coupon usage and analyze its impact on sales.
Marketing suggestions for cross-border sellers
For cross-border sellers who want to expand into international markets, it is crucial to understand and use the various marketing tools provided by Amazon.
Master the basic rules
Be familiar with the operating rules of different markets, select products reasonably based on store positioning, and optimize product page information.
Keyword optimization
Conduct keyword research, optimize titles, descriptions and other content to improve search rankings.
Advertising
Appropriately increase advertising investment and use advertising resources inside and outside the Amazon platform to increase exposure.
Video Marketing
Use short videos and other forms to increase store visits and product conversion rates.
To sum up, Amazon provides a wealth of marketing tools and strategies for sellers to choose from. Whether it is graphic marketing, coupon issuance or diversified advertising, it can help sellers stand out in the fierce market competition. It is recommended that sellers flexibly use the above methods according to their own circumstances and formulate appropriate marketing plans to achieve the best sales results.