Strategic Guidelines for Reporting Co-selling and Violating Sellers on Amazon Platform

1. Reporting and intellectual property protection

For sellers on Amazon, following sales is a headache. Although background reporting is the most direct way, the success rate is often low. To improve your report success rate, you first need to make sure you’re using the right tools. For intellectual property-related infringements, the Report a Violation tool should be used. Secondly, it is necessary to provide accurate reporting evidence and prepare corresponding materials according to different types of infringement.

It is worth noting that on the Amazon platform, following sales does not necessarily constitute infringement. Only when the product being sold is fake can it be successfully reported through this tool. Therefore, before reporting, the seller needs to confirm whether the product sold by the other party is genuine.

2. How to determine the authenticity of products being sold by others

If you suspect that the seller is selling fake goods, you can verify it through the following steps:

1. Conduct a buying test and purchase products from the seller.
2. After receiving the goods, inspect them carefully to confirm their authenticity.
3. Record the test purchase order number and related information and use it for subsequent reporting.

3. Countermeasures in case of non-fake goods

When the product being sold is not fake, the seller should check whether there is any “product does not match the description”. At this time, you can make a complaint through “Report Amazon Policy Abuse”.

4. Intellectual Property Infringement Reporting Process

Report trademark infringement

Trademarks must have the “R” logo to qualify for reporting. In addition, trademark rights have geographical restrictions, and sellers need to apply for relevant trademark protection in their sales areas in advance.

Report copyright infringement

After logging into Amazon Seller Center, click “Brand”, “Brand Protection”, “Report Violation”, enter the ASIN of the suspected infringing product or upload a picture to search, select the appropriate infringement type, and provide detailed evidence information .

Please be careful not to submit erroneous or false reports frequently to avoid having your reporting privileges revoked.

5. Steps to report illegal sellers

When encountering illegal sellers, consumers should also take active actions to safeguard their rights and interests. Specific methods include:

1. Enter the “Report Page”: Visit Amazon’s official website and click “Contact Customer Service” in the “Help” column at the bottom.
2. Select the “Report Violation” option.
3. Fill in the detailed information, such as seller ID, store name, reason for reporting, etc.
4. Submit relevant evidence materials.
5. Click the “Submit” button to complete the report.

6. Tips to protect your own rights and interests

In addition to reporting promptly, consumers should also do the following:

• Choose a seller with a high reputation;
• Check product details carefully before purchasing;
• Save important documents such as order information.

In short, both sellers and buyers should make full use of the resources and tools provided by Amazon when faced with follow-up sales or violations to jointly create a healthy and orderly e-commerce environment.