How brands cooperate with Amazon influencers and detailed explanation of cooperation models

With the rapid development of the e-commerce industry, Amazon has not only become one of the largest e-commerce platforms in the world, but also launched the Amazon Influencer project to adapt to the growing demand for live broadcast content. At the same time, Amazon has also developed a variety of cooperation models to meet the needs of different sellers. This article will explore how brands can cooperate with Amazon influencers and introduce in detail several common cooperation models for Amazon sellers.

How to cooperate with Amazon influencers?

1. Find Internet celebrities who fit the brand

When looking for cooperation partners, brands should pay attention to the authenticity of the celebrity and the match with the brand. Choose internet celebrities who match the content, style and values ​​of the seller’s brand, rather than just pursuing the number of followers.

2. Communication is key

Clearly communicated expectations and boundaries facilitate the creative collaboration process. Good communication ensures that both parties understand each other’s needs and goals.

3. Make a plan

Live broadcast requires sufficient preparation, so brands need to negotiate the live broadcast time with celebrities in advance to attract more viewers.

Common cooperation models for Amazon sellers

Self-operated mode

Sellers store products directly in Amazon warehouses, and Amazon completes sales, shipping, and customer service.

FBA mode

Under the FBA (Fulfillment by Amazon) model, sellers use Amazon’s delivery services to enjoy higher exposure and sales opportunities.

MFN mode

Sellers handle the storage, sales, shipping and customer service of their products themselves.

Partner Model

Sellers work with Amazon to grow their business together by offering exclusive products or brand collaborations.

Platform service provider model

Third-party service providers provide sellers with a variety of services such as product research and development, brand promotion, marketing planning, logistics and distribution.

Joinship model

Sellers cooperate with Amazon to sell products on the Amazon platform, and Amazon provides pre-sales and after-sales services.

Amazon Handmade Mode

Suitable for handmade art sellers and small businesses, you can sell homemade products on the Amazon platform.

Notes

• Comply with Amazon’s policies and regulations: Make sure your operations comply with Amazon’s requirements.
• Protect Intellectual Property: Prevent infringement and protect your intellectual property.
• Continuous optimization and improvement: Pay attention to market trends and make adjustments based on data and feedback.

Through the above methods, brands can not only establish successful cooperative relationships with Amazon influencers, but also choose the cooperation model that best suits them, thereby achieving greater success on the Amazon platform.