How to deal with the challenge of Amazon sellers not selling orders during the off-season: strategies and solutions

During the off-season, many Amazon sellers face the problem of declining product sales, resulting in frequent feedback that the platform is slow in delivering goods or has not shipped goods for a long time. In view of this phenomenon, it is particularly important to understand the reasons why orders cannot be issued, so as to formulate effective solutions to ensure the normal operation of the store.

Amazon’s strategy for not placing orders

1. Optimize advertising delivery

With the significant decline in traffic within the platform, sellers need to carefully analyze and optimize advertising. If the keyword exposure volume shown in the advertising report is low, the seller should consider raising the bid. In this process, the introduction of core keywords is particularly important. By enabling consumers to enter relevant words when searching, click on ads and make purchases, it can effectively improve the ranking of keywords and thereby increase exposure.

2. Participate in flash sale activities

When product inventory is high and has certain seasonal characteristics, participating in flash sales is an effective strategy. Its main advantages include:

• Collect product opinions and feedback;
• Increase sales in the short term, thereby improving product rankings. As long as follow-up publicity is in place, ranking improvement will no longer be a problem;
• Relieve corporate inventory pressure.

3. Set coupons

According to feedback from the Amazon platform, using coupon strategies can significantly boost product sales. Products using coupons have higher click-through rates for consumers due to their discount appeal. However, the offer needs to be attractive enough to prevent consumers from making a purchase after clicking.

In addition to the off-season, other reasons for not placing orders

In addition to off-season factors, other reasons why Amazon sellers do not place orders include:

1. Improper product selection;
2. New product traffic is low and conversion rate is poor;
3. PPC advertising results are not satisfactory.

Solution

Sellers need to understand that Amazon will typically continue to provide product exposure to drive shipments only after an order has been received. In addition, to deal with the problem of insufficient reviews, you can gradually accumulate reviews by improving product quality, and register a trademark after sales stabilize to further enhance the credibility of the product.

Through the above strategies and measures, sellers can more effectively cope with the challenges brought about by the off-season sales and improve the overall operational efficiency of the store and product sales.