Amazon store opening and operation guide: a must-read for novice sellers
Amazon, as one of the world’s largest e-commerce platforms, provides sellers with abundant sales opportunities. This article will integrate information from multiple dimensions to help novice sellers better understand and operate the Amazon platform.
1. Amazon store opening and operation model
FBM (FBM)
The self-shipping model means that the seller handles the logistics by himself. When the store receives the order, it is delivered to foreign customers through international express delivery. This way is less expensive but slower, usually taking 10-20 days.
FBA mode
Under the FBA (Fulfillment by Amazon) model, sellers need to prepare goods to the Amazon warehouse in advance. When the store receives the order, the Amazon warehouse is responsible for delivering it to the customer, which is fast and has a good customer experience.
2. Requirements for registering an Amazon store
At present, Amazon has established multiple sites around the world, including North America, Europe and Asia, and can deliver products to 65 countries. When registering a store, you need to provide a business license, dual-currency credit card and VAT number. The monthly fee is approximately £25.
3. Steps to create popular products
To create a successful hot-selling product, you first need to do market research to understand your competitors, market prices, and the advantages and selling points of your own products. The next four steps are crucial:
- Capture early traffic: Optimize product pages and strive for traffic support from the Amazon platform.
- Improve store weight: Pay attention to core keywords and increase conversion rate.
- Strengthen off-site traffic: Use YouTube, Facebook and other large platforms to advertise products.
- Use the cross-border Amazon product selection tool: Choosing the right product is the basis for success.
4. How to deal with common problems
Order issues
Pay attention to the order status, communicate with consumers in a timely manner, and handle it according to Amazon rules.
Customer complaints
Respond quickly, provide reasonable solutions, and follow Amazon after-sales standards.
Return and exchange issues
Be familiar with Amazon’s return and exchange policies and handle return and exchange requests appropriately.
Bad reviews and disputes
Actively respond to consumer complaints and appeals, and handle negative reviews and disputes in accordance with the law.
Intellectual property issues
Understand Amazon’s intellectual property protection policy to avoid infringement.
5. Management of corporate income tax
Tax rate and calculation method
The corporate income tax rate for Amazon stores is usually 20%, but certain types of businesses may enjoy discounts.
Reduce tax burden
Reasonable use of preferential tax policies, declaration of deduction items and other methods can reduce the tax burden.
Legal tax avoidance
Declar and pay taxes through legal channels to ensure tax compliance.
6. Data analysis and optimization of business strategies
Amazon provides a variety of data analysis tools, such as sales reports, performance reports, etc., to help sellers understand store performance and consumer behavior.
7. Efficiently reply to customer comments
Log in to the Seller Center, enter the “Customer Review Management” page, find the review that needs to be responded to and write an objective and true reply.
8. FBA weight limit for one box
Understanding the specific weight limit of a box of Amazon FBA can help control costs. For example, the weight limit of a box of standard-size products is usually 50 pounds or 25 kilograms.
9. Set up lottery activities to increase sales
Amazon allows sellers to set up sweepstakes to attract more buyers, but they must abide by the platform rules.
10. Amazon Marketing Book Recommendations
- “Amazon Beginner Seller Growth Guide for Big Sellers”
- “Amazon Cross-Border E-Commerce Operation Guide”
- “Catch All: Bezos and the Age of Amazon.”
Conclusion
By learning the above content, I believe that novice sellers can more easily conduct business on the Amazon platform and achieve the goals of sales growth and brand building.