Amazon product selection strategies and pitfall avoidance guide for novice sellers
For novice sellers, Amazon product selection is a process full of opportunities and challenges. The correct product selection strategy can not only help sellers quickly open up the market, but also effectively avoid various risks caused by improper product selection.
Preparation work before product selection
Survey and analyze consumer needs
At the beginning of product selection, sellers need to conduct in-depth research on the consumption habits and preferences of the target market to ensure that the selected products can meet the actual needs of users. In addition, it is also necessary to consider the safety and convenience of the product during transportation and avoid choosing products that are fragile or overly complex.
Set a reasonable price range
Sellers should set product prices based on their own cost structure and market competition. While pursuing higher profit margins (about 40%), they should also consider customer acceptance.
A minefield of product selection to avoid
Peripheral products of major brands
Managing products related to well-known brands can easily involve copyright infringement issues, which undoubtedly increases legal risks for novice sellers who are just starting out.
Items with high return rate
For example, clothing products have a high return rate due to size differences and other factors, which is a big challenge for novice sellers with weak cost control capabilities.
Seasonal products
For inexperienced novice sellers, choosing seasonal products means having to deal with inventory management and sales fluctuations in a short period of time. If you are not careful, you may face the risk of slow sales.
Key strategies to increase exposure and sales
Understand the A9 algorithm
Understanding how Amazon’s search engine works can help optimize product rankings and increase visibility.
Optimize product pages
Make sure the page information is complete, accurate, and attractive, including high-quality images, detailed descriptions, and reasonable pricing.
Use advertising tools
Expand product coverage by setting up precise advertising plans, while monitoring performance for continuous optimization.
Maintain good customer relations
Actively respond to customer feedback, provide satisfactory after-sales support, and accumulate positive reviews to help build brand credibility.
Conclusion
By comprehensively applying the above methods, novice sellers can better complete the product selection task and achieve steady growth on the Amazon platform. It should be noted that during specific festivals such as Easter, special attention should be paid to popular products related to the festival, and to be fully prepared before the peak sales period in the second half of the year.
The above is integrated from multiple articles, aiming to provide comprehensive product selection guidance and risk avoidance suggestions for novice Amazon sellers.