A complete guide to understanding the basic operations and logistics management of the Amazon platform

In cross-border e-commerce, the basic sections and operating methods of the Amazon platform provide important management tools and support for sellers. A deep understanding of these basic contents is particularly important for novice sellers, which can effectively improve their operational efficiency and market competitiveness.

Overview of the basic sections of the Amazon platform

The Amazon seller backend is mainly composed of three basic sections: TAB function section, quick function section and page quality section. Sellers should be familiar with these basic sections in order to better manage their stores and improve operational efficiency.

TAB function section

The TAB function section provides a variety of tags, including “Catalog”, “Inventory”, “Confirm Price”, “Order”, “Advertising”, “Data Report”, “Performance” and “B2B”, etc. Each tag contains corresponding sub-functions, such as product editing and publishing, inventory management, Amazon warehouse management, etc.

• Catalog tag: Help sellers edit and publish products.
• Inventory tag: Used to manage store product inventory, including Amazon inventory management and inventory planning.

By mastering these functions, sellers can effectively optimize product placement and inventory control, thereby increasing sales.

Basic product information management

Product images include store product images and platform product images. The construction of store product portraits is relatively simple. Sellers need to record product category, cost, historical sales, logistics and other information, and evaluate it based on the sales status at the front desk. Platform product portraits are more complex and require setting data labels and performing post-data analysis.

Amazon basic operating methods

Novice sellers can obtain free basic operations training through “Amazon Seller University”. The course covers the main functions of the seller’s backend. If you still have questions, sellers can search for relevant keywords in the background to get answers, or directly contact the Amazon seller support team for help.

Pricing strategy

The seller’s pricing strategy can be clarified through the following formula:

• FBM seller pricing formula: Product selling price = product cost + cross-border shipping + platform commission + expected profit + promotion fee + other costs.
• FBA seller pricing formula: Product selling price = product cost + platform commission + FBA fee + warehousing fee + expected profit + promotion fee + customer service cost + others.

Adjusting strategies based on different pricing formulas can more accurately respond to market changes.

Title optimization and conversion rate improvement

In product listings, title writing is crucial. An effective title not only increases click-through rates, but also helps conversion rates. It is crucial to ensure that the title contains the brand, product model, core keywords, and persuasive selling points. Avoid keyword stuffing to prevent it from affecting the user experience.

Basic services in the logistics process

In the Amazon logistics process, it is mainly divided into three links: head-end, inventory and tail-end. In the first stage, sellers send the goods to Amazon’s overseas warehouses, and sellers can choose Amazon cross-border logistics or third-party carriers. Sellers who choose Amazon can enjoy one-stop service, and the SPN system provided by third-party carriers also allows sellers to freely choose service providers.

With the help of the above content, sellers can manage their stores more efficiently on the Amazon platform and improve sales performance.