How to view and utilize real sales data on Amazon

As one of the world’s largest e-commerce platforms, Amazon has a huge inventory of products and massive sales data. It is very important for sellers to understand product sales, which can help them better formulate sales strategies and promotion plans. This article will comprehensively introduce how to check product sales on Amazon.

Sales: A Mirror of Corporate Health

Sales is one of Amazon’s most basic data indicators, but it goes far beyond the adjustment of surface numbers. Increased sales may represent increased demand for a product, expansion of market share, or an effective marketing strategy. However, a decline in sales could also be due to increased competition, product quality issues, or market saturation. Therefore, changes in sales hold a mirror up to the overall health of the business.

Gross profit margin: an important indicator to test the profitability of sales activities

Gross profit margin is an important indicator for testing the profitability of sales activities. A company can have high sales, but if the gross profit margin is low, the actual profit may not be optimistic. An increase in gross profit margin can be achieved by reducing costs, optimizing supply chain management, or increasing product prices. Therefore, gross profit margin is not only a reflection of financial health, but also an evaluation criterion for the implementation of corporate strategy.

Rating Index: The Key to Building Brand Reputation

Amazon emphasizes the importance of customer feedback because they are not only directly related to the ranking of products, but also have a profound impact on the consumption behavior of other consumers. High-quality reviews usually mean customers are satisfied with the product, which also increases their trust. However, negative reviews often mean product quality issues or poor customer service. Therefore, the evaluation index is an important factor in establishing brand reputation and improving product quality.

Inventory turnover rate: an indicator to test the efficiency of enterprise inventory management

Inventory turnover rate is an indicator to test the efficiency of enterprise inventory management, reflecting the enterprise’s ability to convert stored products into sales revenue within a certain period of time. A high inventory turnover rate usually means that a company can respond flexibly to market conditions and reduce the risk of unsales. However, inventory turnover that is too low can result in funds being trapped in inventory, increasing carrying costs. Therefore, a reasonable grasp of the inventory turnover rate is particularly important for maintaining the company’s liquidity.

How to check the sales of foreign Amazon stores

As a cross-border e-commerce seller, it is crucial to understand your store’s sales. There are two commonly used methods to check the sales of foreign Amazon stores:

• Use sales reports from Amazon: Once logged in to Amazon Seller Central, select the Reports option, then select Business Reports or Sales Summary Reports. In the report, you can view information such as sales, ordered quantities, and return rates of different products to understand the store’s sales.
• Use third-party tools or software: In addition to the sales reports provided by Amazon, you can also use some third-party tools or software to view the sales of foreign Amazon stores. For example, some marketplaces have free or paid software that can help sellers track sales data, analyze sales trends, and provide detailed sales reports. These tools usually have more functions and more flexible operations, which can help sellers better understand the sales performance of their stores.

How to check the real sales data of a product on Amazon

In the e-commerce industry, data analysis is very important for merchants. However, for operations on Amazon, data analysis is crucial. It can help merchants understand the sales and popularity of products, provide guidance for operations, and increase sales. Next, we will discuss how to view the real sales data of a product on Amazon:

• Navigation bar: After logging in to your Amazon account, click the login button on the navigation bar to enter the Amazon backend. At the top of the page, you can find a “Seven-day sales” drop-down box. Select “Today (so far)” to view the actual sales data of the Amazon store for the day.
• Amazon backend business report: After logging in to the Amazon backend center, click the “Data Report” option, select “Business Report” and enter the report page. Select the corresponding date to view the actual sales data report of the Amazon store for that day. It should be noted that these data may have a certain lag, and merchants need to pay attention.
• Third-party Amazon sales viewing tools: Merchants can use third-party tools such as Tracker M to view real-time sales data of Amazon stores. After logging in and binding your Amazon store, you can view the sales data of the day in real time.

How to check sales through Amazon product links

As one of the world’s largest online shopping platforms, Amazon provides sellers with a huge marketplace. Sellers can attract more customers and achieve higher sales by selling products on Amazon. In order to understand the sales of new products and the sales of competitors, Amazon product sales ranking is one of the most important indicators:

• Best Sellers Rank: Amazon Best Sellers Rank is an indicator that shows a product’s sales ranking in a specific category. Sales ranking is calculated based on the sales volume of the product. The higher a product ranks in a particular category, the better it sells. Therefore, sellers need to understand the position of their products in Amazon’s sales rankings to monitor their sales.
• Other information on product pages: In addition to sales rankings, Amazon product pages also provide some other relevant information about sales. For example, the sales trend chart shows the sales quantity and price changes of the product in the past 30 days. This information can provide sellers with more detailed sales data and help sellers better understand market demand and customer preferences.
• Utilize tools and plug-ins: In addition to using Amazon product links to query sales data, sellers can also use some third-party tools and plug-ins to better analyze sales data. Some of these tools can be used by installing plug-ins in your browser. Using these plug-ins, sellers can directly view product sales rankings and historical sales data without entering the product details page. Sellers can use these tools to monitor their sales and stay on top of industry and competitive conditions.

How to check product sales on Amazon

Amazon provides a variety of methods to check product sales. Sellers can choose the method that suits them according to their needs and actual situation:

• Use the Amazon sales ranking list to check sales: The Amazon sales ranking list is a dynamic ranking list, which is sorted by sales volume and allows sellers to understand the popularity and sales of different products.
• Use Amazon sales reports to view sales: Amazon provides a sales report function that allows sellers to view sales data of different products, including sales quantity, sales volume, refund rate and other information.
• Use Amazon data analysis tool to check sales: Amazon provides a data analysis tool-Amazon Business Analytics, which allows sellers to have a deeper understanding of product sales and the market. trend.

To sum up, Amazon’s data indicators are not just numbers, but also a barometer of corporate operations and market competition. By deeply understanding the true meaning behind this information, companies can formulate strategies more accurately, optimize operations, improve competitiveness, and achieve high-quality development. Therefore, data analysis is not only a technical activity, but also a key part of business success.