How to effectively clear Amazon’s redundant inventory: analysis of multiple practical methods
Amazon redundant inventory refers to items that exist in warehouses that have not been sold for a long time. This inventory can lead to a host of problems including wasted money, occupied warehouse space, and expired merchandise. In order to solve this problem, Amazon sellers can take the following effective methods to clear redundant inventory:
1. Low price flash sale method (BD method)
Many merchants use low-price flash sales to clear inventory. Through BD (buy box) and advertising, merchants can easily push products to the homepage, thereby activating originally unsalable goods and even triggering replenishment.
2. Product combination
When certain products or styles sell well while other styles are slow to sell, sellers can combine poorly-selling links with hot-selling links, and use star reviews and rankings to gradually clear inventory at lower prices.
3. Social media marketing
Sellers can use social media to carry out price increase and price reduction promotion strategies to achieve the effect of clearing inventory. Within a reasonable range, a small amount of loss is acceptable, which requires careful consideration by the seller.
4. Off-site promotion
Creating promotional discount codes and posting discount codes on social media is another way to clear inventory. By cooperating with influencers or publishing on the Deal website, you can effectively attract the attention of buyers.
5. Outlet Deal
Amazon’s outlet promotions are mainly displayed on the “Today’s Specials” page, allowing customers to find highly discounted products. Products participating in outlet promotions must meet certain conditions, including merchants must join the professional sales plan and ASIN must meet certain standards. Items launched within 60 days of the end of the promotion will no longer be eligible to join.
6. Multi-channel distribution and sales
If the seller also has products on other platforms (such as eBay, Aliexpress, Walmart), the inventory can be transferred to other warehouses for sale through multi-channel distribution orders.
7. Offline processing
For products that are still unsaleable, it is recommended that sellers seek offline processing solutions and contact professional inventory recycling service providers. Although the price is lower and there is no guarantee of profit, it is always a better option than discarding the inventory completely.
Redundant inventory batch removal operation
Sellers can remove redundant inventory in batches on the “Inventory Planning” page of Amazon’s backend. The specific steps include:
- Enter the “Inventory Planning” page and click “Go to automatic setting of available inventory”.
- Configure Amazon’s Automated Removal Service, including options for removal, return, or disposal.
- Select the items and quantities to remove by manually processing unsellable items.
In addition, creating a clearance promotion is also an effective way. Sellers need to select the relevant options in the inventory drop-down menu and set the promotion price to ensure that the start and end dates of the promotion are correct.
To sum up, there are various methods for cleaning up Amazon’s redundant inventory. Sellers need to flexibly use these methods according to product characteristics and market conditions to improve inventory performance and reduce warehousing costs.