How to find the best advertising strategy for Amazon ASINs

On the highly competitive Amazon platform, every seller is trying to increase sales, and advertising has become an indispensable means to achieve this goal. Different ASINs provide a variety of advertising types and tools, choose the right advertising Strategizing and optimizing advertising is a challenge for every seller. Below we will explore how to find a suitable advertising strategy for Amazon ASINs.

1. Choose the appropriate ad type

Amazon provides a variety of advertising types, and it is crucial to choose the appropriate advertising type based on product features and marketing goals [[1]. For example, Sponsored Products advertising is suitable for the promotion of a single product, while Sponsored Brands advertising is suitable for brand promotion and promotion of a variety of products. Sellers must fully understand the characteristics and advantages of various advertising types when choosing to meet product promotion needs.

2. Set a reasonable advertising budget and delivery strategy

Developing a reasonable advertising budget and delivery strategy is a key step to ensure the effectiveness of advertising. First, set an appropriate advertising budget based on the product’s profit and sales goals [[1]]. Then, based on the product’s degree of competition and goals Based on the search habits of the audience, formulate delivery strategies, including keyword selection, bidding settings, and ad rankings [[1]. By constantly monitoring advertising effects, budgets and delivery strategies can be adjusted based on data to obtain the best advertising return rate.< /p>

3. Data analysis and continuous optimization

Data analysis is an indispensable part of finding a suitable advertising strategy [[1]]. Through the data reporting and analysis tools provided by the Amazon advertising platform, monitor the performance and key indicators of advertising, such as click-through rate, conversion rate and ACoS. (Advertising spend to sales ratio). With the help of data analysis results, optimization opportunities and problems can be discovered and continuous optimization can be carried out. This includes adjusting the bidding and ranking of keywords, improving advertising creativity, optimizing delivery time and target audiences, etc. [[1]].

4. ASIN placement strategy

ASIN placement is a type of product placement. The biggest problem is that sellers don’t know how to choose ASINs for placement. If the number of ASINs placed is limited, it will be difficult to generate good data. This is because of the traffic of a single ASIN itself. is extremely limited. Therefore, the more ASINs you put, the better. Now, let’s talk about how to quickly and accurately find the target ASINs that are suitable for placement.

4.1 Aggressive strategy

The aggressive strategy uses the ASINs of competing products as the main body, which are generally divided into two categories: similar products and complementary products. There are two ways to obtain this part of ASINs:

• The first method is to download the advertising search term report after running automatic advertising for a period of time, and then use Excel’s filtering function to filter out ASINs with an order quantity greater than or equal to 1 in the consumer search column, as long as it is Anything starting with B0 is ASIN.
• The second method is to obtain the appropriate target ASIN by observing your own products, as well as the advertising related positions and natural related positions under the competing product details page.

4.2 Protection strategy

The protective strategy uses other ASINs in your own store as the main body, and uses complementary products and similar products as search criteria to put all the ASINs sold in your store that meet the criteria. If the details page of your product There are many competing products in the following associated positions, which means that a large amount of your own traffic will be lost. Therefore, it is also a good idea to have as many of your own products as possible under the product details page and achieve the closed-loop goal of associated traffic through product positioning ads. A very important piece of work.

To sum up, finding a suitable advertising strategy for Amazon ASIN requires comprehensive consideration of advertising type, budget setting, etc.[[1]. By selecting the appropriate advertising type, formulating a reasonable advertising budget and delivery strategy, and through Through continuous optimization of data analysis, sellers can increase product exposure and sales [[1].