How to use product selection tools to explore Amazon’s seasonal potential products: Take air fryers as an example

Amazon’s cross-border e-commerce platform has become the preferred market for many sellers due to its large user base and diversified product categories. But to stand out in this competitive environment, choosing the right seasonal products is crucial. This article will combine the best-selling case of Amazon’s kitchen and restaurant category—air fryers and their peripheral products—to explore how to use professional product selection tools to discover potential hot-selling products.

Spring: Vibrant business opportunities

Spring is the season of revival, and people begin to engage in outdoor activities and home beautification work. At this time, products such as gardening tools, bird feeders, etc. will receive more attention. Conducting market research through tools such as Seller Wizard can help sellers better seize this seasonal sales opportunity.

Summer: the golden period for leisure and entertainment

As temperatures rise, summer has become the peak season for vacations and outdoor activities. At this time, items like sunglasses, water bottles, beach umbrellas, etc. have become very popular. Taking Seller Elf as an example, through data analysis of these products, sellers can quickly locate which products are most likely to become hot sellers in the summer.

Autumn: dual opportunities for back-to-school and sports

Autumn not only means the arrival of a new semester, but also a time when various sports events are held frequently. At this time, sellers can use the product selection tool to focus on supplies, thin jackets and other products related to the back-to-school season. Additionally, understanding the competition in the market as well as consumer preferences is crucial to developing an effective marketing strategy.

Winter: Shopping frenzy in a festive atmosphere

After entering winter, in addition to warm-keeping products such as gloves and snow shovels, gifts related to Christmas and other festivals will also experience a sales peak. Using product selection tools, sellers can deeply analyze the performance of such products in the past few years and predict future trends, so as to prepare in advance for the peak season.

Air fryer case analysis

Take the air fryer as an example. Let’s take a look at how to tap the market potential of its peripheral products through product selection tools like the Seller Wizard:

• First, select the “Product Selection Wizard” in the seller wizard, locate the kitchen and restaurant category of the US station, and enter the keyword “Air Fryer”;
• Next, screen out potential products from multiple dimensions such as monthly sales volume, price, etc.;
• Finally, through further analysis, it was found that air fryer baking paper is a market segment worthy of focus. Not only has it performed well over the past year, but its profit margins are high, making it perfect for novice sellers to try.

Conclusion

No matter what season it is, using the product selection tool correctly is the key to discovering best-selling products on the Amazon platform. By sensitively capturing changes in consumer demand in different time periods and combining it with specific data analysis, sellers can more accurately position their product lines and achieve sales growth goals. Of course, this also requires sellers to continuously accumulate experience and improve their product selection skills.