Detailed explanation of Amazon platform product optimization strategy and display logic
Product optimization and display logic on the Amazon platform are key factors for sellers’ success. This article will comprehensively introduce product title optimization, brand registration, product display and other aspects on the Amazon platform to help sellers better understand and apply it.
Product title optimization – self-analysis method
Determine the core words of the product
When performing self-analysis, sellers must first confirm the core words of the products they want to optimize. For example, the product title of a certain children’s toy is “Baby Bath Toys for Toddlers” and its core word is “Baby Bath Toys”.
Find product keywords
Sellers can use keyword search tools on the Amazon platform (such as SellerMotor, Tool4seller, Jungle Scout, Sonar, etc.) to find popular keywords for products. For example, use the Sonar tool to find popular keywords for the core word “baby bath toy”.
Fill in product keywords
After the seller finds the popular keywords of the product, he should fill them into the product title to improve the keyword relevance of the product title. It should be noted that the keywords must be relevant to the product and keep the title readable.
Brand registration
If sellers want to use features such as graphic version of product details, they must first register their brand (Brand Registry) on the Amazon platform. Chinese sellers need to first go to the country of sales site to register their brand, and then register their brand through the Amazon brand registration website.
Product display
Listing display
Picture display
The picture display mainly includes the main picture and attached pictures of the product. The main picture shows the overall product, while the accompanying pictures show the product details, functions, usage scenarios, etc.
Describe the display
Description display includes product title, price, variations, five-point description, etc. Among them, the five-point description is a detailed description of the product’s advantages, usage scenarios, parameters, etc., which has a greater impact on the buyer’s order decision-making.
List page display
The product information displayed on the product list page includes product style, name, evaluation, price, etc.
Home page display
The display logic of Amazon’s homepage is divided into recommendation display and category display, which mainly displays product images.
Sales Principles
When selecting products, sellers should consider the profit and advantages of the products and avoid infringement issues.
Commodity profit
Commodity profit includes commodity profit margin and value. It is generally recommended that the profit margin of products should not be less than 50%.
Product advantages
Commodity advantages include quality, differentiation and supply capabilities.
Legal issues
Sellers should pay attention to whether the products have infringement issues, such as appearance patent infringement, etc.
Logistics options
Prohibited goods
Cross-border logistics embargoed commodities include liquid, electrified, corrosive, radioactive or flammable and explosive commodities.
Product specifications
Product specifications involve the weight and size requirements of packages, and different logistics companies have different regulations.
FBA first-leg logistics service
FBA first-leg logistics service refers to the process of delivering goods from domestic transit warehouses to FBA overseas warehouses through sea transportation, land transportation, etc. FBA first-leg logistics service has a significant impact on Amazon sellers’ stocking efficiency and income.
The above content is comprehensive and aims to provide Amazon sellers with comprehensive product optimization and display logic guidance.