Amazon Operation Optimization Guide: From FBA Management to Store Sales Strategy

For many new Amazon sellers, the relevant knowledge of FBA (Fulfillment by Amazon) may still be a fuzzy area. This article aims to answer some common questions about FBA, and also share some tips for optimizing Amazon store sales to help sellers better manage and operate their business.

FBA FAQ

1. Cargo size and weight restrictions

• Size Limitations: Before preparing a package for delivery to an Amazon fulfillment center, please ensure that each box containing standard-size items does not exceed 25 inches on any side. All packaged items must weigh no more than 20 pounds, have the longest side no more than 18 inches, the second longest side no more than 14 inches, and the shortest side no less than 8 inches.
• Weight Limit: The maximum weight limit for a single box is 50 pounds, unless the box contains a single oversized item that exceeds this limit. In particular, the total weight of boxes containing valuables such as jewelry or watches cannot exceed 40 pounds.

2. Shipping process

When the seller delivers the product to the Amazon warehouse, Amazon will unpack and inspect it. Only when the goods pass inspection and are put into storage can the buyer place an order.

3. Out of stock handling

When encountering a sudden increase in orders resulting in insufficient inventory, sellers should consider providing domestic shipping options to maintain the online status of the listing and arrange replenishment as soon as possible. Once new goods arrive at the warehouse, they are immediately shipped using FBA inventory.

4. Error tag processing

If you find that the FNSKU is mislabeled, you should first request Amazon to check the product status through the Case system. If the label is indeed wrong and the product is very different, you need to contact Amazon to replace the label; if the difference is small, you may need to return the goods to the overseas warehouse for reprocessing before sending them back to the Amazon warehouse.

5. FBA inventory disposal after deleting Listing

For products you no longer want to sell, you can restore their original settings through a bulk upload form, and then create a removal order or destruction request in the background to process the remaining FBA inventory.

6. Compensation for loss or damage

Sellers have the right to apply for compensation for goods that have not been found in Amazon’s FBA warehouse for more than 30 days or have been damaged due to Amazon’s operational errors.

Suggestions for store sales optimization

1. Product title and description optimization

Excellent titles and descriptions can significantly increase product exposure and sales. Be sure to use the most relevant keywords and make sure the language is clear and engaging.

2. Customer evaluation and seller rating maintenance

High-quality products and services earn positive feedback and increase buyer trust.

3. Image quality optimization

Clear, colorful and multi-angle product images help buyers better understand the product.

4. Competitive pricing

Check your prices regularly and use Amazon tools to stay ahead of the competition.

5. Utilize Amazon Advertising Services

Increase product exposure by accurately targeting target audiences and keywords to place ads.

6. Data analysis

Pay close attention to the data analysis provided by Amazon Seller Center in order to adjust your strategy.

7. Improve customer service quality

Respond to customer needs in a timely manner, properly handle returns and complaints, and build a good reputation.

In summary, the successful operation of Amazon requires the comprehensive use of a variety of strategies and technologies. Sellers should flexibly adjust plans based on their own actual conditions and continue to improve to achieve the best results.