Amazon Seller Product Selection Strategy and Analysis Guide

With the development of Internet technology, the cross-border e-commerce industry is increasingly prosperous. Amazon, as one of the world’s leading e-commerce platforms, has attracted the attention of many sellers. In order to help sellers stand out in the fierce market competition, this article will combine the main contents of the two articles to introduce in detail the steps and precautions that Amazon sellers should follow during the product selection process.

1. Product category positioning

First of all, sellers need to clarify their business direction and choose the appropriate product category. It is recommended that novices start in areas that they are familiar with or interested in, such as Home & Kitchen, Tableware (Kitchen & Dinning), Home Improvement Tools (Tools & Home Improvement) and Outdoor Gardening (Patio, Lawn & ; Garden) and other more popular categories started to try.

2. Set filtering criteria

Each company has its own unique product selection criteria. Sellers should set reasonable screening conditions from different perspectives based on their actual situation. For example, factors such as the size of the market demand for the product, the degree of competition, and potential profit margins can be considered.

3. In-depth study of screening results

After selecting a batch of candidate products through the set criteria, sellers need to further analyze the specific information of each product, including but not limited to sales trends, historical data, user reviews, etc., to judge its market potential.

4. Pay attention to the performance of new products

Examining the performance of new product rankings can help you understand emerging trends in the market. Focus on new products that have recently been launched but have already achieved good sales performance. They may be the market leaders in the future.

5. Analyze traffic vocabulary

Use Amazon’s backend tools to check the keyword rankings of competing products, identify the keywords that bring the most orders, and adjust your marketing strategies accordingly.

6. Evaluate the difficulty of keyword promotion

Observe whether new faces appear on the homepage of search results under specific keywords, and compare the CPC (cost per click) of these words to evaluate the difficulty of keyword promotion.

7. Comprehensive market research

In addition to the above points, a comprehensive market analysis should also be conducted from multiple dimensions such as BSR ranking, market share, price distribution, etc.

8. Detailed product inspection

Select several typical samples for in-depth analysis, including but not limited to appearance design, functional features, pricing strategies, etc., so as to extract differentiated competitive advantages.

9. Consider product improvement space

Based on customer feedback, find out the shortcomings of the product and think about how to improve the user experience through technological innovation or design optimization.

10. Pay attention to the number of search results

The number of search results reflects the competitive status of a certain category. Although it cannot be used as a basis for decision-making alone, it is one of the important reference indicators.

11. Exclusive list for Prime members

Focus on the search results of Prime users, because this group often represents higher spending power and loyalty.

12. Recent evaluation changes

Pay attention to the quantity and quality of the latest reviews, which are directly related to changes in consumers’ purchasing intentions.

13. Pricing strategy considerations

Taking into account factors such as cost control, logistics costs, and platform commissions, reasonable pricing is crucial.

14. Keyword trend analysis

Use third-party software to obtain search trends of keywords and capture industry trends in a timely manner.

To sum up, successful Amazon product selection requires not only a deep understanding of the target market, but also keen insight and a continuous learning attitude. I hope the above content can provide valuable reference opinions for sellers who are exploring.