Accurate matching of Amazon agency operation and advertising: an effective strategy to increase traffic and conversion

Amazon agent operations are an important tool for novice sellers to achieve accurate traffic expansion. When faced with the choice between building a self-built team and choosing an agent to operate, sellers need to weigh their advantages and disadvantages. From multiple perspectives such as resource utilization, team management and market experience, many sellers prefer to choose professional Amazon agent operations in order to quickly promote store growth and traffic growth.

How agency operations help accurately expand traffic

Amazon agent operations help sellers achieve accurate traffic expansion through the following key means:

1. Keyword Optimization: Through in-depth market research and keyword analysis, the agency operation team determines popular keywords related to the product, and optimizes the product title, description and background keywords, thereby improving the product’s popularity Ranking in search results to attract more target customers.

2. Advertising Management: Develop and manage a variety of Amazon advertising strategies on behalf of the operations team, including sponsored products, sponsored brands and sponsored display. By accurately placing ads, sellers can achieve higher exposure and click-through rates.

3. Product content optimization: By writing high-quality product descriptions and selling points, the agency operation team enhances the attractiveness and information delivery of the product, thereby increasing customers’ desire to purchase.

4. Market competition analysis: By analyzing competitors’ sales strategies and pricing, we adjust promotion strategies on behalf of the operations team to ensure sellers’ competitive advantage in the market.

5. Data analysis and optimization: Regularly monitor key indicators and optimize them to help sellers improve advertising effects and increase traffic results.

Amazon Advertising Keyword Matching Mode

In Amazon advertising, keyword selection is particularly critical. Currently, three main matching types are provided: broad matching, phrase matching and exact matching.

• Broad match: This mode allows matching on similar or variations of keywords. For example, if the keyword is “boys shoes”, the user’s search for “boys size 10 shoes” will also match. Broad matching brings greater traffic exposure to ads, but the accuracy is relatively low.

• Phase match: Requires search terms that contain the exact phrase or variation of the keyword. For example, a user’s search for “boys shoes size 10” can match, but “boys white shoes” does not meet the criteria. This mode is more targeted and suitable for sellers who want to increase the relevance of their ads.

• Exact match: Ads will be displayed only when the user’s search terms are exactly the same as the keywords or only have singular and plural variations. While exact matching improves an ad’s relevance, it also limits its visibility.

Set requirements for exact match ads

To achieve accurate matching, Amazon sellers need to follow some important requirements:

1. Clear target audience: Clearly understanding the target customers of the product and formulating corresponding advertising strategies can help better meet customer needs.

2. Choose appropriate keywords: The selection of keywords should be based on factors such as product description, category, and market popularity. Use the Amazon keyword tool to find relevant keywords to improve coverage.

3. Use negative keywords: By adding negative keywords to exclude searches that are not relevant to the product, you can improve the precise display of your ads and save budget.

4. Optimize ad creative: Make adjustments to ad copy and images to ensure they attract customers’ attention, thereby increasing click-through rates and conversion rates.

5. Continuous monitoring and optimization: Regularly analyze advertising performance data and adjust strategies to achieve continuous optimization and ensure continuous improvement in advertising effectiveness.

To sum up, Amazon agency operation and precise advertising matching complement each other and help sellers effectively increase traffic and conversions. With the help of professional operating strategies and precise advertising, sellers can better succeed in the fiercely competitive market.