Detailed explanation of Amazon overseas store opening and SP advertising

For Chinese companies looking to expand their influence in the global market, Amazon not only provides a vast sales platform, but also brings a series of unique opportunities. However, due to the restriction on the number of “global store openings”, some companies have begun to explore ways to open Amazon accounts by registering overseas companies (such as American companies) to circumvent the problems that may be encountered when opening stores in the name of Chinese companies.

Advantages of overseas companies opening Amazon accounts

Opening an Amazon account through an overseas company has many advantages, including but not limited to the following aspects:

• Low store closure rate and high security: Compared with stores opened in the name of Chinese companies, accounts opened with overseas companies face a lower risk of store closure.
• More promotion opportunities: When Amazon organizes promotions or flash sales, it often gives priority to locally opened stores.
• Broader sales categories: The sale of some items, such as jewelry, has few restrictions for overseas companies.

Set up sub-accounts to enhance store management

In order to better manage Amazon stores and prevent risks caused by account association issues, companies usually set up multiple sub-accounts with different permissions for the store. This process involves several key steps:

1. Prepare a new email address, such as worker123@sina.com.
2. Log in to Amazon Seller Backend and enter the “User Permissions” option under the “Settings” menu.
3. Enter the email address you prepared in the pop-up invitation box and click the “Send Invitation” button.
4. Log in to the sub-account’s email address, check the invitation email sent by Amazon, and click the link in it.
5. Follow the instructions to fill in the relevant information and select “I am a new customer”, then click “Sign in using our secure server”.
6. After completing the sub-account creation process, the system will display a confirmation code. Reply this code to Amazon’s invitation email.
7. Finally, return to the Amazon seller backend and follow the prompts to complete the sub-account settings and permission assignments.

Amazon SP advertising: a new way to increase product exposure

As the competition in the e-commerce market becomes increasingly fierce, more and more Amazon merchants are beginning to pay attention to SP ads, which are ads on Amazon search results pages and product detail pages. What’s unique about this form of advertising is that it uses a pay-per-click (CPC) model rather than the traditional prepaid format. This means that the merchant only pays the corresponding fee when a potential customer clicks on the ad.

How to effectively use SP advertising?

In order to ensure advertising effectiveness, merchants should plan their advertising budget reasonably and pay close attention to advertising performance. The Amazon platform will automatically deduct money based on the number of ad clicks. If the account balance is insufficient, the corresponding amount will be deducted from the associated credit card. In addition, Amazon also allows merchants to set daily consumption limits to help control costs.

Benefits brought by SP advertising

• Increase product exposure: By accurately targeting the target audience, SP advertising can significantly increase product visibility and sales.
• Flexible fund management: Due to the pay-per-click mechanism, merchants can flexibly adjust advertising investment according to their own financial conditions.
• Optimize marketing strategies: With the help of data analysis tools provided by Amazon, merchants can better understand market dynamics and adjust their marketing strategies to obtain higher returns.

It can be seen from the above analysis that whether it is opening an Amazon account through an overseas company or using SP advertising to promote products, these are important strategies that cannot be ignored by today’s cross-border e-commerce sellers.