How to effectively remove Amazon negative reviews: Examples and method analysis

Bad reviews have a significant impact on Amazon sellers’ store performance. Therefore, it is particularly important to deal with negative reviews in a timely manner. Sellers need to accurately determine whether the negative reviews left by buyers meet Amazon’s removal standards and take appropriate measures. Here are detailed steps and suggestions on how to remove negative reviews from 3 stars and below.

First, determine whether you can apply to Amazon to remove negative reviews through appropriate channels. The following types of negative reviews are eligible for removal by Amazon:

1. Contains obscene or lewd words.
2. Contains promotional content or links to other sellers.
3. Contains personal information such as email address, full name, contact number, etc.
4. The content is entirely a review of the product and does not mention seller services.

In the above example, the fourth situation is particularly common. Sellers can apply to remove such comments on the grounds of “product feedback”. In addition, if the negative review is caused by FBA (Fulfilled by Amazon) shipping, the seller can also apply for deletion and indicate under the negative review “This product is shipped by Amazon, and we will bear the corresponding responsibility.”

For negative reviews that cannot be directly applied for removal, it is recommended that sellers communicate with buyers in a timely manner to understand the reasons for their dissatisfaction and try to solve related problems. If you cannot contact the buyer, you can click the “Reply” button in the comment to show the seller’s positive attitude and sincerity. The reply should be concise and clear. First, express your apology and desire to solve the problem, thank the buyer for providing the opportunity for improvement, and attach appropriate preferential conditions. However, you must obtain the buyer’s consent on a voluntary basis and strive to delete or modify the difference. Comment.

For negative reviews of Samsung and below, sellers can make a formal appeal through the following steps:

1. Log in to your Amazon seller account and enter the customer service portal (Contact Seller Support).
2. Select “Selling on Amazon.”
3. Select “Customer Feedback”.
4. Enter the relevant order number.

According to sellers’ experience, the average success rate of removing negative reviews can reach 70%-80%. Sellers need to carefully review buyers’ feedback and quality issues, and make targeted appeals based on the customer’s conclusions. Regardless of the outcome, Amazon will notify the seller of the final decision via email. If the review is successfully removed, the buyer will also be notified and given the option to re-rate the review.

In an example of the actual appeal process, the seller points out in the additional information that the description of the item is consistent with the actual situation, the buyer’s answer to the feedback question is “yes”, and the fulfillment of the order meets the time requirements. Ultimately, Amazon confirmed that the feedback violated its feedback guidelines and successfully removed the inappropriate review so as not to affect the seller’s performance.

In short, sellers should remain calm when faced with negative reviews, respond promptly, and make complaints and communicate in accordance with Amazon’s regulations to promote the sustainable development of the store.