Full analysis of email classification, product classification and keyword management methods for Amazon sellers
On the Amazon platform, sellers face various challenges such as email communication, product classification, and keyword management. To help sellers improve their operational efficiency, this article will compile key information on these topics to successfully operate on Amazon.
1. Email classification encountered by Amazon sellers
E-mails from Amazon sellers can usually be divided into the following categories:
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Pre-sales emails: Buyers mainly inquire about product prices, related information and store promotions. Sellers should respond promptly to promote order conversion.
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After-sales emails: Communication involving order confirmation, logistics information, returns and other issues. Sellers need to resolve these issues quickly to avoid Transaction Protection claims and negative reviews.
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Follow-up emails: Follow-up emails refer to attaching your own product links to other people’s listings. This situation may cause traffic and order losses to the original seller. Therefore, sellers need to pay attention to their listings at all times and send warning emails when necessary. Creating and registering your own brand will be an effective way to prevent copycats.
2. How to determine Amazon product classification
When adding new products, it is important to choose the best category to ensure that the product data fields you see are the best. Sellers can classify using the following methods:
- Method 1: Enter keywords in the search box on the “Add new product” page and select the most relevant category.
- Method 2: Refer to the Classification Tree Guide (BTG) in the Help interface to find the relevant categories and download them. Use this guide to submit product information more accurately.
- Method 3: With the help of the product classifier, sellers can determine the classification position of the product on Amazon to avoid misclassification of the product due to no classification node being provided.
Amazon’s product categories cover jewelry, beauty, electronic products, food and other fields. Sellers must choose appropriate categories to avoid affecting product search and sales.
3. Keyword classification management strategy
The choice of keywords directly affects product exposure, and effective keyword classification is the basis for optimization. Sellers can adopt the following classification methods:
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Product Category Classification: Classify keywords according to product types, such as electronic products, clothing, etc., to help sellers grasp market search trends.
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Advanced search attribute classification: Classify by attributes such as brand, color, size, etc. to meet the detailed needs of consumers.
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Intent Categorization: Categorizing keywords by searcher intent can help optimize ads and product page content.
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Classification of popular search terms: Analyze the rankings of popular search terms to help sellers understand market trends and consumer concerns.
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Related keyword classification: Find related words of the main keywords to expand coverage and increase exposure.
4. Modification and repair of products and categories
On Amazon, sellers can modify product categories through the following methods:
- Batch Edit: Use inventory files to make batch edits.
- Listing modification: Modify categories through background editing, but there may be restrictions on long-term products.
- Open appeal case: Use the Support function to submit a change request.
Once a product is discovered to be in the wrong category, sellers should act quickly to ensure product visibility and sales.
5. Summary
By understanding and managing Amazon sellers’ email classification, product classification and keyword classification strategies, sellers can effectively improve their sales performance on the platform. Understanding classification methods and modification measures can help sellers take an active position in the highly competitive e-commerce market, thus increasing the potential for continued growth of the business.