Seize the opportunity, avoid misunderstandings in product selection, create a successful Amazon e-commerce road and precautions for autumn product selection
Choosing to enter Amazon e-commerce is a difficult and important decision for many sellers. However, regardless of whether they have participated in training courses or not, sellers who are new to the industry often step into some common minefields during the product selection stage, resulting in heavy losses. This article not only lists the misunderstandings of product selection that Amazon sellers often encounter, but also combines some precautions for autumn product selection, hoping to provide you with comprehensive suggestions.
Misunderstandings in product selection
Ignore platform differences and blindly move product selections
Many sellers blindly carry the same product selection on different cross-border e-commerce platforms, but ignore the differences in consumer groups on each platform. For example, AliExpress focuses on emerging market countries, while the consumer groups, consumption levels and consumption concepts involved by Amazon may be completely different. Therefore, blindly carrying the same product selection may cause the product to be unsaleable on some platforms, while performing well on other platforms.
It’s the wrong time to follow the trend and choose products
It is easy for sellers to make short-term profits by following the trend of products, but the best-selling products on the market usually do not have the characteristics of long-term sustainable sales. If a seller enters the market at the wrong time, he or she may end up with a large amount of inventory that ultimately leads to unsaleable products. Therefore, you must be cautious when following the trend when selecting products, consider the long-term market trends and the sustainability of the product, and prevent losses caused by incorrect timing.
Blindly listing multiple products, the supply chain is unstable
Some sellers list multiple products on the Amazon platform at the same time, but ignore the importance of establishing a stable supply chain. If the seller does not fully negotiate and understand the backup supplier, once problems occur in the supply chain, such as price increases, production suspensions, etc., the product will be out of stock, thereby affecting the store’s sales performance.
Improper analysis of Review methods
When analyzing product reviews, some sellers only focus on negative reviews and ignore positive ones, or vice versa. Such an analysis method is incomplete and will bias sellers about the true condition of the product. Analyzing positive reviews can help sellers better position their products, find the product’s advantages, and understand users’ usage scenarios; while analyzing negative reviews can help sellers recognize product shortcomings and provide directions for improvement. Therefore, when selecting products, sellers should comprehensively analyze product reviews, taking into account both positive and negative reviews, to obtain more accurate market information.
Notes on autumn product selection
Dangerous and sensitive products
When it comes to sensitive products, they generally refer to products that are liquid, pasty, or powdered, charged, or magnetic and require special certification. Although this type of product has good data in terms of sales or profits, it requires sellers to spend higher logistics costs in advance for transportation, and this type of product also has many uncertain safety risks.
Products that do not meet the requirements
The non-compliance with the requirements described here can be caused by many aspects, such as non-compliance with local laws and regulations, non-compliance with the rules and requirements of the Amazon platform, non-compliance with the conditions of logistics and transportation, or non-compliance with the seller’s actual situation, etc. Therefore, you need to pay attention to avoid these situations when selecting products.
Products with substandard profits
Every seller who opens a store on Amazon hopes to obtain ideal profits, so when selecting products, he must pay attention to calculating the profits of this product in the later period. Generally, the profit of a product must reach more than 30% before the seller can make money, and this profit margin does not include logistics and advertising costs. In terms of specific calculations, if the cost of the product is 100 yuan, then the selling price must be at least about 143 yuan to have a reasonable profit margin. Of course, sellers can also perform relevant calculations through the platform’s own tools.
To sum up, the road to successful Amazon e-commerce requires sellers to stay away from misunderstandings in product selection and think carefully. It is necessary to flexibly respond to the differences between different platforms, avoid blindly following the trend in product selection, ensure the right time to select products, establish a stable supply chain, and adopt a comprehensive review analysis method. Only by constantly learning and updating market data can sellers stand out in the fierce competition and build their own e-commerce kingdom.