Amazon promotion techniques, FBA shipping process and site advertising practical guide

Amazon Promotional Tips and Practical Guide for Novice Sellers

Amazon Promotional Tips

In order to increase sales, Amazon promotion has become an effective means. Novice sellers should master the following skills:

• Clear and concise promotion messages: Make sure your promotion titles and descriptions are clear and concise to grab the attention of potential customers.
• High-quality display materials: Choose high-quality pictures and videos to show the features and advantages of the product and enhance consumers’ trust.
• Flexibly adjust promotional conditions: Based on target customers and sales data, timely adjust discounts and preferential conditions for promotional activities to maximize sales results.
• Multi-channel promotion: Use social media, email, partners and other channels to promote promotional activities and increase their exposure.
• Purchase advertising space: Purchase advertising space on the Amazon platform to increase the visibility of promotional activities and attract more potential customers.
• Timely monitoring and optimization: Continuously monitor the data of promotional activities (such as click-through rate, conversion rate), and make timely adjustments and optimizations based on feedback.

Practical Guide for Novice Sellers

• Understand your target audience: Delve into your target audience’s needs and preferences so you can develop a more targeted promotional plan.
• Set attractive offers: Use various offer setting options provided by Amazon, such as discounts, full discounts, etc., to attract more consumers.
• Optimize the product page: Ensure that the product page information is accurate and clear, with high-quality pictures and detailed descriptions to increase users’ purchasing interest.
• Use advertising tools: Make full use of Amazon advertising tools for targeted advertising, choose the appropriate advertising type and set a reasonable budget to increase product exposure.
• Analyze promotional effects: By analyzing sales data and customer feedback from promotional activities, sum up experiences and lessons learned to provide reference for the future.
• Continuous learning and adjustment: Facing the rapidly changing market environment, novice sellers need to continuously learn, adjust and optimize their promotion strategies.

Amazon FBA delivery practice

For sellers using FBA (Fulfillment by Amazon) services, the shipping process is as follows:

• Register for FBA: Click “Fulfillment by Amazon” on the Amazon service page, fill in the company name and check to agree to the relevant terms and agreements, then select the FBA service to complete the registration.
• Convert products to FBASKU: Click “Inventory” on the homepage, select the SKU to be converted, and then select “Change to Fulfill by Amazon” in Action.
• Confirm FBA products: After selecting the FBA products to be shipped, click “Convert Only” to confirm the conversion.
• Create a shipment order: Set quantities, prepare items, label items, review shipments, prepare shipments, and select shipping services.
• Fill in the logistics tracking number: After getting the tracking number, change the order status to Shipped.

FBA shipping is very convenient for novice sellers. If time permits, you can choose sea shipping as the FBA first-leg shipping method; if you urgently need to replenish goods, you can consider direct express delivery.

Practical tips for advertising on Amazon site

Run product promotion ads

Amazon site advertising mainly includes two categories: product promotion advertising and brand promotion advertising. The specific steps are as follows:

• Enter Seller Backend: Hover your mouse over “Ads” in the left menu bar and select the “Campaign Management” option.
• Create an advertising campaign: Enter the “New advertising campaign” page and fill in and set the relevant information.
• Set bidding strategy: Select “Automatic delivery” or “Manual delivery” in the “Targeting strategy” column. If you choose the latter, you need to further specify the bidding method.
• Add products: Enter the seller’s SKU and add the corresponding products to the ad group.
• Set negative keywords: Enter negative keywords and click the “Add Keywords” button to prevent ads from showing under certain conditions.
• Exclude negative products: Enter keyword searches and exclude irrelevant products to avoid invalid clicks.

Through the above steps, sellers can effectively manage their on-site advertising activities, thereby obtaining more accurate traffic and controlling costs.