Amazon Christmas hot product list and target market verification guide
Christmas is approaching, and Amazon has released a list of eight best-selling products to provide sellers with product selection directions. This article will integrate Amazon’s Christmas best-selling products list and combine it with the verification criteria of the target market to help sellers better understand how to select and sell potential hot-selling products on Amazon.
Santa toilet seat
As a Christmas decoration and a commonly used gadget in the bathroom, toilet seats with Santa Claus elements will see an explosion in sales before Christmas. Since its launch, this product has become one of the best-selling products during Christmas every year, with an 80% praise rate and 500+ new reviews every day. The latest estimated monthly sales volume has reached 1,329 units, and with the arrival of Christmas, demand is expected to increase further in the future, reaching a peak around “Crazy Saturday”.
Solar-powered outdoor LED Christmas candle lights
Different from ordinary outdoor light strings, solar LED lights can convert solar energy into electrical energy, making the light source brighter and automatically lighting up by voice control, making them more convenient and environmentally friendly. The flickering effect of this flameless candle light is comparable to that of real candles. The 32-inch Christmas tree-shaped design not only scientifically covers and illuminates the courtyard paths, but also effectively enhances the holiday atmosphere.
Christmas remote control laser projector light
Under the Amazon Tools & Home Improvement > Lighting & Ceiling Fans > Outdoor Lighting > Decorative Lighting Projectors category, many Christmas projector lights, especially Christmas laser lights, have appeared on multiple dark horse lists. This lamp has five projection patterns: snowflakes, bells, Christmas trees, Santa Claus, and starry sky. It can project a variety of patterns on lawns, ceilings, or walls. The professional-grade aluminum shell material makes it highly weather-resistant and durable. It has a wide temperature range (-4 to 104°F), and the built-in high temperature sensing system can automatically shut down when the temperature is too high, ensuring safety and convenience.
Christmas tree decorated with stars
An indispensable part of Christmas is the Christmas tree. Taking North America as an example, Americans like to grow and buy real Christmas trees themselves, which has also created a huge demand for decorating the tops of Christmas trees. Common decorations include foam stars, LED luminous stars and 3D hollow design star ornaments, which can be used to decorate the top of the Christmas tree or given as gifts to relatives and friends.
Target market checklist
After the seller determines the initial target market, he still needs to screen through a series of criteria to determine the market that is most suitable for him to delve into. Here are a few important verification criteria:
Standard 1: Can this category be sold on Amazon
Not all products can be sold on Amazon, and some categories need to be reviewed before they can be put on the shelves. For example, auto parts, motorcycle and ATV accessories, clothing, luggage peripherals, entertainment collectibles, gift cards, industrial and technological products, jewelry, shoes, handbags and sunglasses, etc. During the initial screening, sellers need to ensure that the selected categories can be sold normally on the Amazon platform.
Standard 2: Consideration of market capacity
The target market should be large enough, but not too broad. It is generally recommended to start with category three or below to facilitate in-depth development and branding operations.
Criterion 3: Is there a clear target audience
Vertical market segment refers to the market space occupied by a small group of consumers with similar interests or needs in a larger consumer market. Sellers can verify the verticality of their target market through interest groups or internet celebrities on social media.
Criterion 4: Whether it is a popular product
Using tools such as Google Trends can help sellers understand the demand trends of product categories and avoid choosing markets that are outdated or have significantly reduced demand.
Standard 5: Whether it is seasonal
Seasonal products are more suitable for mining single products rather than long-term brand operations, because they have higher operational requirements and higher risks.
To sum up, there are many types of hot-selling items on Amazon during Christmas, but choosing the right market and product is crucial. With the above checklist, sellers can better target their target market and make more informed decisions accordingly.